SEO
TRAINING

Search Engine Optimisation (SEO) campaigns are an integral to your online marketing strategy. With the majority clicks coming from organic listings, it’s imperative that you’re ranking highly on Google for your business to thrive.

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SEO
TRAINING

Search Engine Optimisation (SEO) campaigns are an integral to your online marketing strategy. With the majority clicks coming from organic listings, it’s imperative that you’re ranking highly on Google for your business to thrive.

Get in touch!

One of our friendly team will get back to you.

CAPTCHA image

This helps us prevent spam, thank you.

Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.

Digital Doesn’t Stand Still.

Who can benefit from SEO Training?

Individuals

  • Build your knowledge & career
  • Save time & money
  • Build stronger Adword Campaigns

 

Organisations

  • Refine your digital marketing strategies
  • Improve the effectiveness of your digital teams & maximise your return on employee investment
Training

What Do We Cover

We offer SEO training courses that are designed to give you the skills you need to either start your career in digital marketing or further your understanding to help you and your team achieve your objectives.

Beginner

The beginner course is designed for those who have zero or limited understanding of Search Engine Optimisation. We will give you training with the goal of giving you the knowledge and confidence to begin work on your own SEO campaigns. From set up to management, to analysis and improvement, we will teach you the basics to allow you to start ranking on Google search terms.

Who should attend?

To attend the course, it’s important for you to have a decent level of computer knowledge and a solid understanding of how the web works. SEO, even in its basic form isn’t child’s play. The course is aimed at business owners looking to gain a experience in the workings of the digital world to help them improve their business, or to professionals looking to begin their career in Digital Marketing. If team training is required, a maximum of 10 people can join the beginner course at one time.

How will I benefit?

 

  • Understand the world of SEO to improve your knowledge in the digital age
  • Futureproof your business by ensuring you know the benefits & risks involved in well/poorly managed campaigns
  • Understand how to best manage your SEO campaigns and how to work with agencies to ensure your ROI is optimal
  • Gain the knowledge required to attend further training courses in the future if your aim is to work in Digital Marketing

What will I learn?

By the end of the course, you will be able to cover:

 

  • Setting up an SEO campaign – How to get started
  • Questions you should be asking of any agency/ individuals you plan on working with in SEO
  • How to appropriate spend of SEO budget
  • SEO must haves – What is required for a successful SEO campaign?
  • Pitfalls – What you must understand to ensure your website doesn’t suddenly drop in the rankings
  • The difference between white hat & grey hat SEO – How instant ranking results can severely punish you in the future
  • The importance of strong content – What is it and what must it contain?
  • The cornerstones of SEO – How does Google rank my website?
  • Understanding how to improve a static/dormant campaign

Intermediate/Advanced

The Advanced course is designed for those who are already adapt and running SEO campaigns who are looking to upskill and improve their knowledge of how to achieve better ranking results. Digital Ethos only employees the best in the industry, so you can rest assured you will gain significant insight to either further your career in digital marketing or to improve your business’ ranking results. For team training, up to 6 people can join the training at one time.

Who should attend?

The advanced course is targeted at marketing or web managers who already have significant experience of implementing SEO campaigns. Likewise, if you have attended several of our beginner courses you are welcome to attend this higher level course and will advise this to you should you have reached the level of competency required.

How will I benefit?

 

  • Acquire the level of skills required to start your career in SEO, to the standard where you’ll be able to run a customer’s SEO campaign successfully
  • Improve the efficiency of your campaigns to either offer a more valuable service to your customers or improve the return on investment at your organisation
  • Improve your analytic capabilities to understand the pitfalls in your current campaigns. This is essential to make the marginal gains necessary to climb to the very top of the organic rankings.
  • Further your knowledge of competitor analysis to understand the landscape & verticals you are working in to increase your chances of outranking your rivals

What will I learn?

By the end of the course you will be able to cover:

 

  • Deep SEO Audits – How to analyse the success/failures of your current campaigns and how to address any existing issues
  • Optimisation for video & pictures
  • How to index appropriately for increased rankings
  • How to apportion your SEO spend
  • Building a Return on Investment model
  • How to change your SEO campaigns to satisfy Google’s mobile indexing
  • How to implement social media in to your SEO strategy
  • A review of the latest algorithm updates and how to “Think like Google”
  • How to optimise SEO campaigns for voice search
  • How to recover from link penalties
  • Understanding of no-follow links, natural link networks and balancing opportunities
  • Advanced onsite optimisation
  • Maximise the effectiveness of your PPC campaigns

Leicester (Head Office)

Unit 17, Stoughton Grange, Gartree Rd, Oadby, Leicester, LE2 2FB

Leicester (Sales Office)

Peppercorn House, 5 Upper King St, Leicester LE1 6XF

London Office

3rd Floor, 207 Regents Street, London, W1B 3HH

Barnsley Office

Digital Media Centre, County Way, Barnsley. S70 2EQ

Bristol Office

Park House, 10 Park Street, Bristol, BS1 5HX

Birmingham Office

11 Brindley place, 2nd Floor,
Birmingham. B1 2LP

Edinburgh Office

Hudson House Business Centre, Hudson House, 8 Albany Street, Edinburgh, Scotland, EH1 3QB

Truro Office

Penstraze Business Centre, Truro,
Cornwall, TR4 8PN

Leicester Office

Unit 17, Stoughton Grange, Gartree Rd, Oadby, Leicester, LE2 2FB

London Office

Kemp House, 152 City Road, London, EC1V 2NX

London Office

3rd Floor, 207 Regents Street, London, W1B 3HH

Barnsley Office

Digital Media Centre, County Way, Barnsley. S70 2EQ

Bristol Office

Park House, 10 Park Street, Bristol, BS1 5HX

Birmingham Office

11 Brindley place, 2nd Floor,
Birmingham. B1 2LP

Edinburgh Office

Hudson House Business Centre, Hudson House, 8 Albany Street, Edinburgh, Scotland, EH1 3QB

Truro Office

Penstraze Business Centre, Truro,
Cornwall, TR4 8PN

Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
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Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
Which Web Design Company Logo