What we did

Google Ads | Local SEO | Content Marketing

The brief

The Wilkes Partnership are a law firm based in Birmingham and the West Midlands area. They offer a number of different legal services aimed at businesses, individuals, financiers and charities. The Wilkes Partnership approached Digital Ethos to boost their online presence through local seo birmingham for employment-based terms and offer support for their website health.

Our approach

First, we conducted a thorough situation and competitor analysis, using a range of analytics to support our recommendations on how to best optimise their website and improve its structure.

The site was analysed from an overall SEO health perspective, with a number of site-wide on-page and technical SEO issues addressed, boosting their rankings with external back-linking and removing damaging links. This also looked at website speed and UX, allowing users to convert on the site more easily when landed on.

To improve performance in the employment law sector, a thorough content marketing strategy was created. Competitor benchmarking strategies dictated the strategy, which looked at page 1 results for core keywords and content strategies.

To boost Wilkes Rankings, the content strategy outlined existing content audits to undertake as well as creation of new blogs and landing pages based on core keywords. These allowed existing pages to perform better through audited content and new supporting pages and blogs improving the SEO. These pages improved on-page UX which allowed customers to convert more on the pages.

To support the SEO work, a Google ads campaign was run around employment solicitors while Google indexed the changes being made. This drove customers through to a specifically tailored landing page optimised for conversion.

Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.

The results

The site overhaul allowed year on year traffic be boosted by 23% since working with Digital Ethos and having 6 employment-based keywords move to the first page of the Google Search Results page after previously not ranking at all.

23%

Increase in sessions
year on year

48

Keywords on
page 1

13

High quality leads
p/m through PPC

www.wilkes.co.uk

REAL REVIEWS

What people say

Amazing bunch of people full of exciting ideas a true pleasure to work with.
Josh Fisher Nesbitt
Josh Fisher Nesbitt
15:20 30 Jul 20
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
Domine McConnell
Domine McConnell
14:27 29 Jul 19
I work here, but we are tremendously good at what we do!
Nik Hudson
Nik Hudson
13:56 01 Jul 19
Our first SEO training session with Rafal and Digital Ethos was really informative. Rafal simply explained what SEO is and then tailored the training session to our specific requirements. I learnt loads about SEO and am really looking forward to the next session.
Bella Tomlinson
Bella Tomlinson
13:42 16 May 19
Our first SEO training session with Rafal and Digital Ethos was really informative. Rafal simply explained what SEO is and then tailored the training session to our specific requirements. I learnt loads about SEO and am really looking forward to the next session.
Bella Tomlinson
Bella Tomlinson
13:42 16 May 19
Rafal gave a brilliant one day training session to the team at 2020 Media about how to to get our website SEO in shape. He made it totally relevant to our needs and gave a range of powerful insights into what we strategically need to do. Rafal is not just a highly experienced expert- but a very accomplished trainer too.
Rob Potter
Rob Potter
12:48 15 May 19
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Debi Owen
Debi Owen
09:13 13 May 19
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Debi Owen
Debi Owen
09:13 13 May 19
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
Ty Riley
Ty Riley
11:07 29 Mar 19
Having a local agency made all the difference to me when looking for help with my digital marketing. They were always on hand to meet and discuss the campaign, helping me really understand what was going on. The results spoke for themselves.
Alana Martin
Alana Martin
14:28 24 Mar 19
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
Linda Green
Linda Green
13:32 22 Mar 19
I was really struggling against some of the local competition in Leicester and I needed to know why this was happening. Digital Ethos helped me understand that if you can't be seen, you can't sell! They helped my website become visible to the people who mattered to me
Harvey Taylor
Harvey Taylor
04:25 21 Mar 19
After launching my new business, I was concerned about building a site and gaining some online authority. After speaking with Digital Ethos they helped create the perfect website for me and have continued to promote it. They have helped me really get on the map.
Adam Simpson
Adam Simpson
04:51 19 Mar 19
Working with other SEO agencies in the past, I was cautious about finding a new agency. However, after meeting Digital Ethos I felt much more comfortable. They had a real personal touch and kept in touch with me regularly. I quickly started to see some results!
Leo Watson
Leo Watson
13:35 08 Mar 19
After talking with Digital Ethos, their passion and enthusiasm for the industry was clear. They created a really innovative campaign to help me gain more visibility on Google. Over the months they maintained a great communicational standard and helped me understand the results. After a few months, I started to see my website on the first page and got more and more enquiries!
George Vincent
George Vincent
12:21 07 Mar 19
Digital Ethos have a great and transparent approach. I knew exactly what was being done and what was possible. Very different to some other agencies out there.
Zak Hammond
Zak Hammond
13:01 05 Mar 19
After having some bad experiences with other digital marketing agencies I was almost ready to turn my back on it. However, with Digital Ethos they really turned things around for me. Keeping me in the loop with everything going on, I really got to understand what is happening and how they helped my business to grow.
Rhys Dean
Rhys Dean
15:01 04 Mar 19
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Andrew Risbey
Andrew Risbey
16:58 06 Feb 19
I have been with digital ethos for a few months as we had a sudden drop in key word rankings, I had not heard of them and they were not well known in my industry, I decided to go ahead with them as that they spent the time to visit me and understand my concerns.3 months later, and they have got my website back to an excellent position, they take full control of all online management and are transparent with the work they are doing.I would highly recommend them, they have a considerable knowledge and experience and work very hard to give you your desired result.
Parneet Sehmi
Parneet Sehmi
16:21 11 Jan 19
Digital Ethos has been responsible for increasing our search rankings in google. They will keep sending you reports every month. The results are great! If you are looking for an agency to work with then choose these guys. They will never lie to you and honestly approach every problem.
Daniel Rowe
Daniel Rowe
17:33 31 Oct 18
I know nothing about marketing or search engines, but they patiently explained every benefit of the strategy that was prepared for me. I should probably mention that it worked! Thank you guys, it is a pleasure to work with you
Kyle Walker
Kyle Walker
19:35 21 Oct 18
It's a real joy to work with them. Very positive people.
James Burton
James Burton
15:41 20 Oct 18
Great agency with really nice staff.
Lydia Wallis
Lydia Wallis
06:00 18 Oct 18
Delivered everything that was promised. Good job.
Sam Noble
Sam Noble
13:29 17 Oct 18
I would like to start by saying that after working with many agencies before I was very sceptical about digital marketing, but I decided to give it another try. I have chosen well!! They really made my ads work. Fantastic job!
Louis Rhodes
Louis Rhodes
17:40 16 Oct 18
Excellent marketing company - lovely people who do a great job
Peter Robinson
Peter Robinson
18:09 15 Oct 18
We approached Digital Ethos over a year ago, after having some bad experiences with other agencies before. It was refreshing to see the energy and enthusiasm of the team. From the first call they seemed to understand our needs and show real interest in our business. And now people can finally find us on Google!
Jasmine Wall
Jasmine Wall
17:47 15 Oct 18
Incredibly professional and working even at midnight to get the job done! They really helped us grow our startup into a revenue driving business.
Evan Ward
Evan Ward
17:37 14 Oct 18
I've seen many people mention honesty in here, but it's true - these guys don't just paint a nice picture with their sales pitch. They will tell you exactly what you can and cannot expect. We used so many agencies before and this seems to be the only one we are going to stick to.
Clarke Family
Clarke Family
14:16 14 Oct 18
“We first began working with Digital Ethos roughly two years ago following a disappointing relationship with another multi-national agency. Not only were our rankings suffering, but more importantly we had felt that our previous agency were failing in transparently communicating how they were spending the marketing budget that we were entrusting them with. Immediately, after the initial conversations we could see that Digital Ethos were a breath of fresh air. We could feel that they cared about our mission objectives and were committed to formulating an online strategy that worked in parallel with what we were aiming to achieve. On our first website, we went from 0 rankings (positions 1-3) on Google to a place that we now have over 100 across the 5 websites. The results off the back of this were fairly immediate and we started to see a significant increase in enquiries & applications. The return on investment has been clear to see, and most importantly we know exactly where our marketing budget is being spent across our multiple campaigns. The strong working relationship with now share with Digital Ethos has allowed us to keep up with our ambitious growth plans and it’s a relationship we’re looking forward to sharing with them in the future. I would highly recommend them to anyone looking to strengthen their local SEO campaign and dominate the rankings in your area.”BILL ZUCKERMAN – CEO – THE LONDON PRESCHOOL
Bill Zuckerman
Bill Zuckerman
22:56 17 Apr 18
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Wajeeha Husain
Wajeeha Husain
01:00 05 Oct 17
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Wajeeha Husain
Wajeeha Husain
09:59 04 Oct 17
Fantastic experience. found them to be incredibly patient and considerate of what we needed for the project. Really looking forward to working with them again.
Tania Jacobs
Tania Jacobs
10:48 02 Aug 17
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
Zoe Vidigal
Zoe Vidigal
09:14 14 Jul 17
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
Alex Simmonds
Alex Simmonds
12:56 22 Jun 17
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change 🙂
Rachel Marques
Rachel Marques
12:32 22 Jun 17
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GET TO KNOW US

Meet the team

We have a dedicated team of consultants specialising in different areas of digital marketing. We help manage your marketing campaigns and give you informed advice on what your next steps should be. Let’s meet the core campaign team so you can see the faces behind the magic.

LUKE TOBIN

Managing Director

NIK HUDSON

Head of Technical & Digital Strategy

ANGEE JONES

Sales & Partnership Manager

KAVIT SHAH

PPC Consultant

RAFAL GEMZA

Data & Analytics Marketing Analyst

SOPHIE RIZAN

SEO Team Leader

HANNAH JONES

SEO Executive

FATIMA MAHOMMED

Social Media Consultant

RACHEL HOLEY

Digital Marketing Consultant

JORDAN STIMPSON

Designer / Developer

RYAN GILL

Business Development Consultant

SETO ADENUGA

Business Development Consultant

ELLIE HARRIS

Digital Marketing Executive

GONÇALO MORAIS

Paid Search Consultant

CALUM HOWARTH

Head of Growth

MAISIE BAMFORD

Digital PR & Content Consultant

LEWIS GLEN

SEO Consultant

ALANA CLAXTON

SEO & Content Executive

LUKE MATTHEWS

Graphic Designer

JASLEEN SARAN

Head of PR & Social

DAV NASH

SEO Team Leader

DAVID BAILEY

Senior Business Development Manager

NAOMI HARVEY

Digital Marketing Executive

CHERYL WATSON

Paid Search Consultant

TOMA VALCIUKAITE

Digital Marketing Executive

ALICE NELSON-SMITH

Content Executive

hello@digitalethos.net

0333 772 0189

Categories: Content Marketing, PPC, SEO