

The brief
The Wilkes Partnership are a law firm based in Birmingham and the West Midlands area. They offer a number of different legal services aimed at businesses, individuals, financiers and charities. The Wilkes Partnership approached Digital Ethos to boost their online presence through local seo birmingham for employment-based terms and offer support for their website health.
Our approach
First, we conducted a thorough situation and competitor analysis, using a range of analytics to support our recommendations on how to best optimise their website and improve its structure.
The site was analysed from an overall SEO health perspective, with a number of site-wide on-page and technical SEO issues addressed, boosting their rankings with external back-linking and removing damaging links. This also looked at website speed and UX, allowing users to convert on the site more easily when landed on.
To improve performance in the employment law sector, a thorough content marketing strategy was created. Competitor benchmarking strategies dictated the strategy, which looked at page 1 results for core keywords and content strategies.
To boost Wilkes Rankings, the content strategy outlined existing content audits to undertake as well as creation of new blogs and landing pages based on core keywords. These allowed existing pages to perform better through audited content and new supporting pages and blogs improving the SEO. These pages improved on-page UX which allowed customers to convert more on the pages.
To support the SEO work, a Google ads campaign was run around employment solicitors while Google indexed the changes being made. This drove customers through to a specifically tailored landing page optimised for conversion.

The results
The site overhaul allowed year on year traffic be boosted by 23% since working with Digital Ethos and having 6 employment-based keywords move to the first page of the Google Search Results page after previously not ranking at all.

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We have a dedicated team of consultants specialising in different areas of digital marketing. We help manage your marketing campaigns and give you informed advice on what your next steps should be. Let’s meet the core campaign team so you can see the faces behind the magic.
LUKE TOBIN
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NIK HUDSON
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ANGEE JONES
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KAVIT SHAH
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DAV NASH
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MAISIE BAMFORD
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LUKE RAMSHALL
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ALANA CLAXTON
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JACK BEE
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MADELEINE CROSSLING
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