WHAT WE DID
Sodhi & Co are an established estate agents based in Leicester and they came to Digital Ethos in need of a modern re-brand and a new website with added functionality to what they already had. It was important for Sodhi & Co to retain their identity and brand personality. We knew we didn’t want to change the brand too dramatically and wind up alienating the core customer base they have held right from the beginning.
Digital Ethos sat down with Sodhi & Co to hold a discovery meeting to really get to grips with their business and the goals moving forward. We dug deep to extract the information we needed to start developing a number of re-branding concepts to eventually present back to the client. From there, our creative team put their heads together and started to explore ideas, options and concepts.
The concepts were ready to present. Armed with a selection of realistic mockups to help the client visualise what the branding would look in real-world scenes and upon different marketing materials such as business cards, letterheads, signs and vehicles. Sodhi & Co we delighted with their options and chose to develop one of our concepts a bit further until we reached the finished product; a successful re-brand of an established company.