WHAT WE DID
Branding
THE BRIEF
Sahara is one of the most exclusive electric string quartets in London. Paving their own way in the world of classical crossover music Sahara have created their own choreographed show taking you on a journey from the famous Bach Tocatta and Fugue and Palladio to Sahara Tango and Happy by Pharrell.
Sahara wanted a new logo to show their high-end quality in the music industry and portray modernism, elegance and boldness.
OUR APPROACH
We knew that trying and showing a number concepts were crucial to figuring out what worked and also, importantly, what didn’t work. We generated real-life mock-up situations to really grasp the impact of each concept and worked on feedback from not only the client but from others in the industry. After presenting a number of different concepts and ideas to Sahara, we narrowed down the favourites and refined one of the ideas until we were left with a winner. Their new logo is recognisable in a blink and makes a lasting impression.
THE RESULTS
The new branding achieved the brief. The logo design is appropriate for their industry, it is simple yet elegant, memorable and versatile for multiple channels and marketing strategies.
Client Testimonials
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
Domine McConnell
14:27 29 Jul 19
I work here, but we are tremendously good at what we do!
Nik Hudson
13:56 01 Jul 19
Our first SEO training session with Rafal and Digital Ethos was really informative. Rafal simply explained what SEO is and then tailored the training session to our specific requirements. I learnt loads about SEO and am really looking forward to the next session.
Bella Tomlinson
13:42 16 May 19
Our first SEO training session with Rafal and Digital Ethos was really informative. Rafal simply explained what SEO is and then tailored the training session to our specific requirements. I learnt loads about SEO and am really looking forward to the next session.
Bella Tomlinson
13:42 16 May 19
Rafal gave a brilliant one day training session to the team at 2020 Media about how to to get our website SEO in shape. He made it totally relevant to our needs and gave a range of powerful insights into what we strategically need to do. Rafal is not just a highly experienced expert- but a very accomplished trainer too.
Rob Potter
12:48 15 May 19
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Debi Owen
09:13 13 May 19
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Debi Owen
09:13 13 May 19
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
Ty Riley
11:07 29 Mar 19
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Alana Martin
14:28 24 Mar 19
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Linda Green
13:32 22 Mar 19
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04:25 21 Mar 19
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Adam Simpson
04:51 19 Mar 19
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Leo Watson
13:35 08 Mar 19
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George Vincent
12:21 07 Mar 19
Digital Ethos have a great and transparent approach. I knew exactly what was being done and what was possible. Very different to some other agencies out there.
Zak Hammond
13:01 05 Mar 19
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Rhys Dean
15:01 04 Mar 19
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Andrew Risbey
16:58 06 Feb 19
I have been with digital ethos for a few months as we had a sudden drop in key word rankings, I had not heard of them and they were not well known in my industry, I decided to go ahead with them as that they spent the time to visit me and understand my concerns.3 months later, and they have got my website back to an excellent position, they take full control of all online management and are transparent with the work they are doing.I would highly recommend them, they have a considerable knowledge and experience and work very hard to give you your desired result.
Parneet Sehmi
16:21 11 Jan 19
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Daniel Rowe
17:33 31 Oct 18
I know nothing about marketing or search engines, but they patiently explained every benefit of the strategy that was prepared for me. I should probably mention that it worked! Thank you guys, it is a pleasure to work with you
Kyle Walker
19:35 21 Oct 18
It's a real joy to work with them. Very positive people.
James Burton
15:41 20 Oct 18
Great agency with really nice staff.
Lydia Wallis
06:00 18 Oct 18
Delivered everything that was promised. Good job.
Sam Noble
13:29 17 Oct 18
I would like to start by saying that after working with many agencies before I was very sceptical about digital marketing, but I decided to give it another try. I have chosen well!! They really made my ads work. Fantastic job!
Louis Rhodes
17:40 16 Oct 18
Excellent marketing company - lovely people who do a great job
Peter Robinson
18:09 15 Oct 18
We approached Digital Ethos over a year ago, after having some bad experiences with other agencies before. It was refreshing to see the energy and enthusiasm of the team. From the first call they seemed to understand our needs and show real interest in our business. And now people can finally find us on Google!
Jasmine Wall
17:47 15 Oct 18
Incredibly professional and working even at midnight to get the job done! They really helped us grow our startup into a revenue driving business.
Evan Ward
17:37 14 Oct 18
I've seen many people mention honesty in here, but it's true - these guys don't just paint a nice picture with their sales pitch. They will tell you exactly what you can and cannot expect. We used so many agencies before and this seems to be the only one we are going to stick to.
Clarke Family
14:16 14 Oct 18
“We first began working with Digital Ethos roughly two years ago following a disappointing relationship with another multi-national agency. Not only were our rankings suffering, but more importantly we had felt that our previous agency were failing in transparently communicating how they were spending the marketing budget that we were entrusting them with. Immediately, after the initial conversations we could see that Digital Ethos were a breath of fresh air. We could feel that they cared about our mission objectives and were committed to formulating an online strategy that worked in parallel with what we were aiming to achieve. On our first website, we went from 0 rankings (positions 1-3) on Google to a place that we now have over 100 across the 5 websites. The results off the back of this were fairly immediate and we started to see a significant increase in enquiries & applications. The return on investment has been clear to see, and most importantly we know exactly where our marketing budget is being spent across our multiple campaigns. The strong working relationship with now share with Digital Ethos has allowed us to keep up with our ambitious growth plans and it’s a relationship we’re looking forward to sharing with them in the future. I would highly recommend them to anyone looking to strengthen their local SEO campaign and dominate the rankings in your area.”BILL ZUCKERMAN – CEO – THE LONDON PRESCHOOL
Bill Zuckerman
22:56 17 Apr 18
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Wajeeha Husain
09:59 04 Oct 17
Fantastic experience. found them to be incredibly patient and considerate of what we needed for the project. Really looking forward to working with them again.
Tania Jacobs
10:48 02 Aug 17
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
Zoe Vidigal
09:14 14 Jul 17
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
Alex Simmonds
12:56 22 Jun 17
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Rachel Marques
12:32 22 Jun 17
