WHAT WE DID
Sahara is one of the most exclusive electric string quartets in London. Paving their own way in the world of classical crossover music Sahara have created their own choreographed show taking you on a journey from the famous Bach Tocatta and Fugue and Palladio to Sahara Tango and Happy by Pharrell.
Sahara wanted a new logo to show their high-end quality in the music industry and portray modernism, elegance and boldness.
We knew that trying and showing a number concepts were crucial to figuring out what worked and also, importantly, what didn’t work. We generated real-life mock-up situations to really grasp the impact of each concept and worked on feedback from not only the client but from others in the industry. After presenting a number of different concepts and ideas to Sahara, we narrowed down the favourites and refined one of the ideas until we were left with a winner. Their new logo is recognisable in a blink and makes a lasting impression.
The new branding achieved the brief. The logo design is appropriate for their industry, it is simple yet elegant, memorable and versatile for multiple channels and marketing strategies.