WHAT WE DID
RKB Law are a local law firm in Maidstone, Kent. They first approached Digital Ethos as they wanted to grow their website traffic to gain more online enquiries online. They had recently launched a new website and needed a lot of direction around the optimisation of the website, both from a search engine perspective and a user experience perspective.
The SEO team at Digital Ethos carried out some in depth keyword research to direct our plan to rank locally and drive conversions. Our content marketing plan further supported the overarching, answering question based semantic keywords within blog content. The team also carried some in depth on-page SEO to optimise the website for search engines. Once we started to see some fantastic growth in local keywords, we extended the campaign to off-site SEO, building the domain authority by carrying out some local digital PR.
We continue to act as RKB’s digital consultants, testing out other digital channels to support their growth; most recently testing a paid google search campaign.