WHAT WE DID
SEO | PPC
Potterton Pacs first approached Digital Ethos as they were looking to increase both their local SEO in Leicester and national exposure. Potterton Pacs have a great reputation in their industry and they felt that much of their sales were coming from referral traffic, rather than reaching new customers. Digital Ethos consulted the team and explained the potential reach of combining pay per click and organic for short term and long term gains.
Digital Ethos took the campaign step by step, using both paid and organic digital marketing strategies. We optimised their Google Ads account and created new campaigns, targeting their specific audiences and keywords. By developing an in-depth negative keyword list, we continue to drive more relevant leads through the paid campaign.
Once we understand Potterton Pacs product offering, it was clear we needed to optimise their website from a technical perspective as well as on-page and off-page SEO. We started optimising individual products, re-writing descriptions and focusing on core keywords.
As the campaign evolved, Digital Ethos consulted Potterton Pacs on a new website. This would allow for a smoother user experience as well as improved SEO. We continue to work with the team at Potterton Pacs to develop their new website.
Month by month