
The brief
OroCommerce is a B2B ecommerce CRM, digitally transforming businesses and revolutionizing commerce. They currently operate across Europe, UK and USA. OroCommerce first approached Digital Ethos to support with the delivery of their USA SEO campaign and to launch their UK version of the website. There were lots of different agencies involved across each market, therefore cross-agency collaboration was crucial.
Our approach
Digital Ethos initially carried out local in-depth keyword research for each market, understanding the different search terms and nuances was crucial to producing an initial content calendar.
The team then put forward an international SEO strategy, which stemmed back to a lot of technical fixes with the Hreflang tags. Once the website structure was agreed, the content team at Digital Ethos started re-working each landing page, tailoring it to the specific audience.
Thereafter, Digital Ethos will work with OroCommerce to launch the UK version of the website and continue to expand upon the UK and USA ‘resource centre’ to produce and share relevant content.

The results
SEO | Digital Marketing Consultancy
We continue to work with OroCommerce very closely as their campaign gets off the ground.
REAL REVIEWS
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Meet the team
We have a dedicated team of consultants specialising in different areas of digital marketing. We help manage your marketing campaigns and give you informed advice on what your next steps should be. Let’s meet the core campaign team so you can see the faces behind the magic.
LUKE TOBIN
Managing Director
NIK HUDSON
Head of Technical
ANGEE JONES
Sales & Partnership Manager
KAVIT SHAH
PPC Consultant
RAFAL GEMZA
Data & Analytics Marketing Analyst
SOPHIE RIZAN
SEO Team Leader
LEWIS GLEN
SEO Lead
FATIMA MAHOMMED
Social Media Consultant
CALUM HOWARTH
Head of Growth
JORDAN STIMPSON
Designer / Developer
RYAN GILL
Business Development Consultant
JAKE BARNES
Videographer
ELLIE HARRIS
Digital Marketing Executive
GONÇALO MORAIS
Paid Search Consultant
DAV NASH
SEO Team Leader
MAISIE BAMFORD
Digital PR & Content Consultant
LUKE RAMSHALL
SEO Consultant
ALANA CLAXTON
SEO & Content Executive
JACK BEE
Designer/Developer
KATHLEEN HODGES
Senior Account Manager
NATHAN EVANS
Digital Marketing Consultant
MADELEINE CROSSLING
Content Executive
DAVID BAILEY
Senior Business Development Manager
NAOMI HARVEY
Digital Marketing Executive
CHERYL WATSON
Paid Search Consultant
TOMA VALCIUKAITE
Digital Marketing Executive
ALICE NELSON-SMITH
Content Executive
JOSH FISHER
Developer
GLENN BENNETT
Developer
JAMES CRYER
Developer
TOM THORLEY
Developer
LUKE DEAKIN
Developer
NICK WAN
Developer