WHAT WE DID
Based in Leeds, North Leeds Beauty is a new salon that offers a wide range of traditional and advanced beauty treatments tailored to their customer’s specific requirements. NLB wanted a modern, stylish and classic brand identity and logo which was to be used across their marketing collateral for their salon.
Being a beauty salon, the client wanted a brand identity that spoke elegance, professionalism and quality. To ensure a classic look, the client wanted to use white & black as their main brand colours. We knew from the start that we wanted to incorporate the N,L & B letters in the design and came up with 5 different concepts to show the client. We worked together to pick out a favourite design to refine and develop further.
With the brand identity & logo design complete, it was time to design the business cards and price list brochure. The approach was consistent with the brand’s contemporary, clean and elegant style and colours. Using the thin line that draws underneath the delicate typography of the logo throughout the brochure design to enable the content to flow when you open and scan the pages.
The client was truly over the moon when we presented the final concept. Displaying the logo and branding elements across various real-life mock-ups really helped in confirming the decision. The launch of the new brand identity was and has continued to be a great success with their customers and brand advocates.