WHAT WE DID
Web Design & Development
Excel Precision Group the UK’s leading group of EDM specialists. Established in 1978, the company has become one of the countries leading providers of EDM services to the Aerospace & Defence, Space, Oil & Gas, Petro-Chemical, Chemical, Nuclear, Bio-Medical, Automotive, White Goods and General Precision Engineering Industries.
Excel came to DE for a clean, professional, and simple new website to replace their outdated one which was not performing for them any longer.
After the initial discovery call with the Excel team, we established how we were going to dramatically improve the website. The site needed a clear layout so that visitors to the site could easily digest the information in bite-size chunks and navigate to other parts of the website quickly and intuitively.
We introduced strategic call-to-actions (CTAs) throughout the site so that visitors would be promoted to the contact page to make an enquiry. Contact details were also placed in the top & bottoms parts of the website so that they were always accessible.
In comparison to the old website, the new website looks much more professional, more intuitive and keeps the user engaged, driving them to the converting pages. With a more modern, tried and tested layout, the content can be scanned quicker and offers a better experience when jumping from page to page. The team at Excel are extremely happy with the result and are now planning to keep their blog updated.