

The brief
Earthly first approached Digital Ethos as a crowdfunded startup needing support in all channels of their online marketing. Earthly is a B2B carbon offset platform, backed by science and led by the world’s most ambitious businesses.
The main aim was to increase brand exposure, be positioned as thought leaders, capture attention and generate leads – whilst educating the audience of the global impact of climate change.
Our approach
One of the first tasks we carry out with startups are ‘go to market’ sessions and ‘persona’ workshops. This allows both the Digital Ethos team and the Earthly team to fully understand who the target market is, what channels to communicate with them on and what type of messaging will best resonate with those audiences.
Once we understood our core segments and personas, the campaign was delivered in a phased approach. One of the first activities we launched was a paid search campaign on Google and Bing, gaining instant exposure for both branded search terms and industry relevant keywords.
Whilst were gaining traction through PPC, Digital Ethos were building the foundations of a strong SEO campaign. Creating an in-depth resource centre based on keyword and competitor research.
The organic social media campaign and the PR campaign were executed simultaneously, communicating Earthly as a ‘hot topic’ in the tech startup industry. The main themes that were communicated across socials included nature-based solutions, business case studies and mother-nature at her finest.
Ongoing email communication was delivered to keep both businesses and investors updated with the progress of projects and the results. The ongoing goal is to build the organic distribution list and segment the communications even further.

The results
REAL REVIEWS
What people say
GET TO KNOW US
Meet the team
We have a dedicated team of consultants specialising in different areas of digital marketing. We help manage your marketing campaigns and give you informed advice on what your next steps should be. Let’s meet the core campaign team so you can see the faces behind the magic.
LUKE TOBIN
Managing Director
NIK HUDSON
Head of Technical
ANGEE JONES
Sales & Partnership Manager
KAVIT SHAH
PPC Consultant
RAFAL GEMZA
Data & Analytics Marketing Analyst
SOPHIE RIZAN
SEO Team Leader
LEWIS GLEN
SEO Lead
FATIMA MAHOMMED
Social Media Consultant
CALUM HOWARTH
Head of Growth
JORDAN STIMPSON
Designer / Developer
RYAN GILL
Business Development Consultant
JAKE BARNES
Videographer
ELLIE HARRIS
Digital Marketing Executive
GONÇALO MORAIS
Paid Search Consultant
DAV NASH
SEO Team Leader
MAISIE BAMFORD
Digital PR & Content Consultant
LUKE RAMSHALL
SEO Consultant
ALANA CLAXTON
SEO & Content Executive
JACK BEE
Designer/Developer
KATHLEEN HODGES
Senior Account Manager
NATHAN EVANS
Digital Marketing Consultant
MADELEINE CROSSLING
Content Executive
DAVID BAILEY
Senior Business Development Manager
NAOMI HARVEY
Digital Marketing Executive
CHERYL WATSON
Paid Search Consultant
TOMA VALCIUKAITE
Digital Marketing Executive
ALICE NELSON-SMITH
Content Executive
JOSH FISHER
Developer
GLENN BENNETT
Developer
JAMES CRYER
Developer
TOM THORLEY
Developer
LUKE DEAKIN
Developer
NICK WAN
Developer