WHAT WE DID
PPC | SEO | Social & Strategy | Web Design & Development
Centrix Law approached Digital Ethos in order to increase their overall online presence, and drive customers to them online.
We first carried out extensive keyword research (a core element of any SEO campaign) in order to discover what people were searching for as well as the competition of the keywords. This helped us structure and plan their new website development which needed to be easy to navigate with clear calls to action.
We came up with keywords that we needed Centrix to rank for, along with where they were currently ranking so we could track our progress. We created an in-depth strategy, looking at current demographics and how customers were engaging with the website. The strategy was built upon three core pillars: content, outreach and citation.