WHAT WE DID
Web Design & Development | SEO | PPC
Cath Karlin is a specialist in Family Law, offering bespoke advice with over 25 years’ experience in complex child cases, separation and divorce. Cath wanted to improve her local visibility in Edinburgh, driving more traffic through her website and increasing online enquiries.
Digital Ethos collaborated with Cath to produce a new user-friendly, mobile ready website. This allowed us to create a complex SEO campaign, beginning with optimising the technical elements of the website.
Delivering a local Pay Per Click campaign allowed us to target exact keywords for each area of service, reaching her specific target audience in Edinburgh and Glasgow.
Publishing original relevant content onto Cath’s website improved her ranking and visibility on Search Engine Results pages. This regular content supported the growth of organic traffic and enquiries on her website.