SEO AND PPC
SEO And PPC Combined Campaigns.
Increase overall traffic and sales with our dual approach.
Transformational results that prove success.
If you are trying to grow your business online you may have heard of the term “SEO”. It is a term that our team here at Digital Ethos is incredibly familiar with – in fact, we use it to make your business boom.
Clients we’ve got results for.
Boost your sales and website traffic.
When choosing how best to promote yourself online, people often decide to gravitate towards one approach. Either Pay Per Click (PPC) advertising or Search Engine Optimisation (SEO). They both have their own advantages and disadvantages, providing different results. PPC is best known for short term goals and SEO is for the long term.
So clients often decide on one or the other. However, using both together gives you the best of both worlds.
We want you to have it all. Digital Ethos believes that SEO and PPC complement each other with their strengths and weaknesses. Running these campaigns side by side makes a lot of sense so we offer combined campaign options for you to drive growth in all areas of your business.
How they boost each other
Having both SEO and PPC work together in every campaign will not only help your company’s conversion rate and drive more traffic, it will also give your customers a better online experience. There are a number of ways that SEO and PPC can work together in tangent. Due to the fact they work differently, they cover the gaps that are missed if you were to run the different campaigns alone.
When combining PPC and SEO you can expect these results:
- Expand to new channels
- Enhance brand perception
- Nurture leads at every stage of the funnel
- Kickstart SEO growth
How we do it.
We start by meeting your team and discussing your objectives, your industry, your competition and the business itself. We tailor our campaigns around your specific business goals. We make sure every campaign is unique.
We work on your PPC campaign every single day to remain reactive to the changing environment. We monitor your rankings and website health for SEO so you stay on top of the competition.
We’ll sit down with you to present our blueprint for PPC and SEO success based on our acquired knowledge through the discovery process. We believe in an agile strategy, mixing tried and trusted processes with our expert judgment.
We understand that having two campaigns running side by side may be confusing. Your account manager is right on your doorstep, and available for a coffee any day of the week to discuss progress and plans moving forward.
We make sure your website and campaigns have solid foundations. We will make sure your site is in the best position for SEO. The strenuous part of any PPC campaign, a large setup could include the generation of 100’s of ads. Don’t worry, we’ve got you covered.
This is our favourite part, showing you the results of all the hard work. We use industry-leading tools to provide the most insightful data possible. We will show you how both campaigns feed into each other and remain agile according to reports to ensure your growth.
Latest SEO & PPC work.
Swift Direct Blinds
Learn how Digital Ethos delivered increased conversions of 187% through a bespoke SEO and PPC strategy.
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.
Leicester based, contemporary footwear and clothing retailer wellgosh partnered with Digital Ethos for paid media. Discover the strategies we used that resulted in a 238% increase in new customers.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
They are honest, thorough, and very knowledgeable.
They're genuinely down-to-earth, approachable, and professional.
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
What else can we help with?
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
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