This is what we do.
It’s great when campaigns are successful, and luckily with Digital Ethos this happens almost all the time. However, it is important to learn the secrets of success so that it can be replicated and continued for as long as possible. This is where conversion tracking comes in. A conversion is anything you define as successful.
It can be anything from a site visitor clicking on a particular link, viewing a piece of content or making a purchase from your site. When any of these things happen it is important to learn how that converted customer got to that point so we can encourage more visitors down that route – and reevaluate other less successful ones.
Bidding Strategy is basically everything concerning the bidding process for PPC ads. There’s understandably a lot of competition for those top few spaces on Google and just being there isn’t enough. Ads need to be there at the right times and for the right duration to be most effective.
A sponsored link sitting 2nd on Google for half an hour mid-afternoon could be infinitely more lucrative (and cost-effective) than one that sat at 1st on the listings from midnight until 7 am.
Strategy & Management
Effective bidding strategy allows business to drive down costs of PPC campaigns and also achieve maximum efficiency by only advertising at times when potential customers will be exposed to ads. Digital Ethos understands that every business is unique and therefor there’s no one size fits all solution when it comes to PPC bidding. We’ll consult with you directly before advising on the right bidding strategy to suit your business. After this has been decided we’ll constantly monitor the bidding process using our industry-leading software partners like Acquisto, Wordstream and Marin Software to guarantee that your ads are targeting the right people at the right times.