Ensure your ads are as effective as possible with PPC Bidding Management
The best PPC campaign in the world would be nothing without the right bidding strategy.
Our holistic approach to digital marketing means that we place as much emphasis on the bidding process as we do on the creation of campaigns themselves.
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Bidding Process
Bidding Strategy is basically everything concerning the bidding process for PPC ads. There’s understandably a lot of competition for those top few spaces on Google and just being there isn’t enough. Ads need to be there at the right times and for the right duration to be most effective.
A sponsored link sitting 2nd on Google for half an hour mid-afternoon could be infinitely more lucrative (and cost-effective) than one that sat at 1st on the listings from midnight until 7 am.
Bidding Strategy
Effective bidding strategy allows business to drive down costs of PPC campaigns and also achieve maximum efficiency by only advertising at times when potential customers will be exposed to ads. Digital Ethos understands that every business is unique and therefor there’s no one size fits all solution when it comes to PPC bidding. We’ll consult with you directly before advising on the right bidding strategy to suit your business. After this has been decided we’ll constantly monitor the bidding process using our industry-leading software partners like Acquisto, Wordstream and Marin Software to guarantee that your ads are targeting the right people at the right times.
Leicester (Head Office)
Unit 17, Stoughton Grange, Gartree Rd, Oadby, Leicester, LE2 2FB
01162 711032
London Office
3rd Floor, 207 Regents Street, London, W1B 3HH
York Office
2a St Martins Lane, York, YO1 6LN
01904 217346
Bristol Office
Park House, 10 Park Street, Bristol, BS1 5HX
Birmingham Office
11 Brindley place, 2nd Floor,
Birmingham. B1 2LP
Edinburgh Office
Hudson House Business Centre, Hudson House, 8 Albany Street, Edinburgh, Scotland, EH1 3QB
