What is Affiliate Marketing.
Simply put, affiliate marketing is the practise whereby you reward another website/ company for driving traffic to your website. Affiliate Marketing can be a low cost, low risk way to drive up traffic to your website which will inevitably lead to more conversions and help drive brand awareness.
How Does It Work?
Like most digital marketing strategies, there’s plenty of jargon surrounding affiliate marketing. However, put in simple terms its really easy to understand. There are 3 parties directly involved in affiliate marketing. The Creator (you)- is the person with a product or service to sell. Then we have the Publisher or affiliate, who will advertise your content on their site. Content can be anything from blog posts to banner ads- but don’t worry we’ll take care of that for you! Finally, we have the Customer who follows links from the publisher back to the creator and makes a purchase from them.
When this happens, there are two ways of rewarding the Publisher/affiliate. Either, they receive a fixed amount of money per impression (How many times it is viewed) or they will receive a percentage of the total sale which is usually paid in a monthly or quarterly sum. This will vary depending on the publishing platform used and the type of relationship that is established with the affiliate. See – it’s not rocket science!
The one downside to Affiliate Marketing is that managing campaigns is a formidable and time- consuming task, with publisher relationships to maintain, Ads to create and countless statistics to track. Luckily this type of performance-based marketing has been at the core of Digital Ethos since our inception, and we’ve got the perfect tools to help you reach your affiliate marketing goals.
How We Do It
Market Research & Analysis
As with any Digital Strategy formulated at Digital Ethos, we don’t move a finger until we’ve done the necessary research to allow us to formulate a goal orientated, tangible plan. For example; displaying your Solar Panel adverts on a website for “Petrol heads” probably isn’t going to drive the demographic you’re looking for! We’ll make sure we understand your vertical so we know exactly how and where to advertise your services appropriately.
Build Publisher / Affiliate Relations
Our market research will tell us everything we need to know about where we believe your website should be displayed, and who we need to approach to make that happen. We do this by working with our already established connections, by working with affiliate marketing platforms and also by reaching out to new affiliates that we believe will provide the optimal demographic of traffic that you’re looking for.
Sit Back & Reap The Rewards
Throughout your Affiliate marketing campaign, you needn’t lift a finger. We maintain all of the affiliate relationships to keep the ship running smoothly. We use state of the art tracking software that allows us to track exactly where your best traffic is coming from. This constant analysis allows us to constantly tweak your affiliate network to ensure you’re receiving targeted, ready-to-buy customers to your site.