YouCanShape is a Norweigen based online platform, providing health-conscious individuals, employers and organizations with a hub for all things health-related. The platform offers videos and content on weight loss, nutrition, workouts and mental health strategies.
The Norweigen health duo first approached Digital Ethos to broaden their reach and scale the online business. It was quickly apparent that we needed to address some fundamental issues with website design, signup process and much more.
The long term strategy is to redesign and rebuild the YouCanShape website, offering members a more user friendly and modern interface. Once were in a position to launch the new website, the strategy will be split between two audiences, new members (B2C) and content creators (B2B).
In the short term, we started to execute a content strategy, focussing on UK & Norweigen keyword rankings. Our keyword strategy stemmed from their core offering, nutrition, weight loos and building muscle. The content strategy consisted of blog articles, guides, FAQs, video content and transcripts.
In just 6 months:
- 218.6% increase in daily website impressions
- 510% increase in organi traffic
- 62% increase in ranking keywords