What happens when you rebrand an ethical supplements ecommerce business? Omvits partnered with Digital Ethos to scale their marketing efforts across existing and new channels, to reach new customers and raise brand awareness. Our goal was to to better communicate their mission, tone of voice and purpose with a whole new look.
Omvits is an ecommerce business offering a range of ethical supplements, packed with cruelty-free ingredients and delivered to customers’ doors in sustainable packaging. Their passion, enthusiasm and ethics closely align with those at Digital Ethos. Omvits didn’t want to be thought-leaders in sustainable, cruelty-free nutrition, they’re all about action!
The team at Omvits had successfully scaled their business, advertising on marketplaces, social media and Google ads; but they were ready to take it to the next level.
To better communicate their mission, tone of voice and purpose, Omvits rebranded. A new website was launched, along with new products, packaging and visuals. Omvits partnered with Digital Ethos to scale their marketing efforts across existing and new channels, to reach new customers and raise brand awareness.
Starting with a website audit, we suggested a restructure of the main navigation, not only supporting their SEO success, but allowing for easier website navigation.
We re-branded their social media profiles as well as communicating it via Digital PR.
The team at Digital Ethos refreshed the strategy across Google Ads, Bing ads and Social Media ads to nurture the funnel, as well as reaching new audiences.
We are still very early in our journey with Omvits and look forward to scaling the campaigns together.
Since working together:
- 16% increase in organic search
- 100% increase in paid traffic
- 79.99% increase in ecommerce conversion rate
- 3.71% increase in ecommerce revenue
- 3.82% increase in transactions