The Client.

Hostmaker is an international home rental management company, unlocking the potential of every home through careful end-to-end management.

They offer a range of expert services to help maximise hosts’ profits. Hostmaker first approached Digital Ethos to support their aggressive expansion into new cities internationally.

The Challenge.

Hostmaker were looking to gather insight around their online weaknesses and how to tackle these to dominate the Google rankings in several languages including Spanish, French, Portuguese, Italian and English.

The Approach.

First, we conducted a thorough situation analysis, using a range of analytics to support our recommendations on how to best optimise their website and improve its structure. Digital Ethos implemented technical SEO, boosting their rankings with external back-linking and removing damaging links.

To boost Hostmaker’s global presence, we created an in-depth content calendar which targeted specific local markets in London, Spain and Portugal. This allowed Digital Ethos to populate their website with rich content to push them above their competitors, driving traffic with specific keywords. This content was tailored and translated to the different local markets across Europe, supporting their on-page SEO.

The Result.

Hostmaker had a huge success in bookings and has since taken a step back due to the current pandemic. Watch this space for their return!

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