From MVP to complete re-brand, we scaled this ethical brand from the ground up, executing a holistic omnichannel campaign across SEO, ASO, PPC, Social Media & Email Marketing. That’s right, the full works!
Finley Cope, Co-Founder of GoEthical, set out on a mission in school to make ethical the standard world-wide; by making it easier for everyday people to buy and sell with purpose. GoEthical is an all encompassing marketplace and lifestyle app and now website designed to help customers make more informed every day purchases. The all-in-one digital marketplace brings a choice of vetted high quality ethical goods, unique artisan products and treasured preloved items to consumers.
GoEthical were looking for a partner that could help launch their app, created successful marketing to get it downloaded and used by customers. They also wanted strategic partners who could help facilitate the continued growth of GoEthical, providing and executing detailed marketing plans.
GoEthical partnered with Digital Ethos at the start of their journey in January 2020 with an MVP. We have since then we’ve supported them on their journey across all aspects of digital marketing, including a complete rebrand and website design.
To improve user experience and better communicate the brand values, we supported GoEthical through a complete rebrand, transforming the website, branding and messaging. Initially this was just for their app, however this would quickly be expanded for the launch of their improved e-commerce website.
Once the app and the website better represented their mission, We started working across the different marketing channel, ensuring the omnichannel strategy is consistent and scalable.
For SEO, App Store Optimisation, and Organic Social the strategy is focussed on communicating GoEthicals vision, mission and values through engaging graphics, thought leadership and engaging blogs. While the primary goals of these actions is to build awareness, each one had a secondary goals of app downloads and product purchase.
Our Paid media strategy utilised google ads, in-app and app store ads and paid social with the initial focus on driving app downloads. Once their new website launched, with the commerce functionality, the strategy evolved to focus on driving people looking to purchase to the website.
Email marketing was used to help promote new and exciting products, services and content to help keep GoEthical front of mind when the time came for customers to make a purchase. We aim to automate and personalise as much of the email communications as possible, ensuring the messaging we’re putting out resonates with that particular audience.
The Final area we leveraged was Digital PR. This was done primarily around the founders story.
- Full redesign of their website, including digital elements, icons and UX
- A peak of over 1700 ranking keywords
- A total of 5302 conversion through Google Ads
- 8000 new app users
- Coverage in national digital press