Glutafin we’re looking for a strategic marketing partner to support them across all areas of marketing with the goal of driving traffic and sales.
Glutafin is a family business with over 30 years of experience working with Gluten free food, providing support, food and advice to those who suffer with coeliac disease. They are part of Dr. Schär, Europe’s largest gluten free manufacturer, with a host of experts specialising in coeliac disease and gluten sensitivity.
Glutafin were looking for a marketing partner to support them in growing their business.They wanted a team who could support them across website, SEO, PPC, Social Media, PR and Print.
Due to the scale of the project we had to approach each part strategically.
Firstly,we designed and developed the new Glutafin website. This has a myriad of features from postcode finders for prescriptions to dynamic blogs and creative recipe solutions which help provide their customer with a fantastic experience when using the website.
Once we had launched their new website, we focused on SEO to drive high quality, organic traffic.This was achieved through the creation of seasonal guides and blogs, as well as optimsing landing pages to ensure they were focused on the correct keywords and were moving visitors through the conversion process.Most recently we launched our PPC and Paid Social Media campaigns, to focus on driving conversions, reaching people for whom Glutafin’s services would be valuable.
The final piece of our complete digital strategy was the implementation of an organic social media strategy. The focus here was to help Glutafin build an organic community, providing information and guidance.
26,458 Likes on facebook – building a strong supportive community.
458 Keywords on page 1 vs 316 Jan 2021
Stable SEO growth during a turbulent period. 1-10% Quarter on Quarter