Glutafin.

The Client.

Glutafin is a family business with over 30 years of experience working with Gluten free food, providing support, food and advice to those who suffer from coeliac disease. They are part of Dr Schär, Europe’s largest gluten-free manufacturer, with a host of experts specialising in coeliac disease and gluten sensitivity.

The Approach.

Due to the scale of the project, we had to approach each part strategically.

Firstly, we designed and developed the new Glutafin website. This has myriad features, from postcode finders for prescriptions to dynamic blogs and creative recipe solutions, which help provide their customer with a fantastic experience when using the website.

Once we had launched their new website, we focused on SEO to drive high-quality, organic traffic. This was achieved by creating seasonal guides and blogs and optimising landing pages to ensure they were focused on the correct keywords and were moving visitors through the conversion process. Most recently, we launched our PPC and Paid Social Media campaigns to focus on driving conversions, reaching people for whom Glutafin’s services would be valuable.

The final piece of our complete digital strategy was the implementation of an organic social media strategy. The focus was to help Glutafin build an organic community by providing information and guidance.