Emitwise.
The Client.
Emitwise is a carbon accounting software, making it easy for businesses to monitor and manage their carbon footprint.
The Challenge.
The team at Omvits had successfully scaled their business, advertising on marketplaces, social media and Google ads; but they were ready to take it to the next level.
The scaling startup first approached Digital Ethos to grow their digital presence, specifically across Organic and Paid channels. However, it quickly became apparent that the messaging on the website wasnt enough to educate the end user.
Our Approach.
Following on from the UN’s pledge to take urgent action to combat climate change and its impacts; businesses, together with Governments, must act urgently. This has caused a surge in uncertainty and question based keywords as businesses attempt to educate themselves. This formed the base of our SEO strategy, developing landing pages, guides and resources to help businesses understand the scopes, their impact as well as explaining how Emiwtwise helps them along their journey.
To gain instant visbility and reach new customers, we suggested a combination of LinkedIn advertising and PPC campaigns. On a national level, we targetted very specific industries, job titles and competitors to succesfully reach Emitwise’ ideal customer.
