We created a comprehensive SEO strategy, focusing initially on technical SEO, on-site SEO and content production to recover lost rankings. We started by fixing existing issues and tackling technical optimisation. We then shifted our priorities to building landing pages, content & blogs around question-based variations. Our content strategy allows us to create an ‘information centre’ whereby we continually add FAQ content that is topical and growing in search trend, this means that we can be both proactive and reactive to search queries.

The PPC campaign included a granular campaign structure based on locations and postcodes, allowing us to literally turn up or turn down the tap on potential enquiries across the UK. Our city specific campaigns and ads give instant exposure for new driving instructors, bridging the gap whilst the location pages gained rankings across the SEO campaign.

Paid social predominantly focussed on remarketing and lookalike audiences, with the main objective of increasing driving instructor signups. We remain creative and flexible around key seasons, promoting gift vouchers around Chirstmas holidays etc. We continue to work with Acclaim Driving School very closely and have helped drive a huge amount of traffic, leads and revenue through their website.