SEO &
MARKETING
FOR NURSERIES

With so much choice, word of mouth isn’t quite enough these days. Ensure it’s not only your reputation that helps you receive applications.

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SEO &
MARKETING
FOR NURSERIES

With so much choice, word of mouth isn’t quite enough these days. Ensure it’s not only your reputation that helps you receive applications.

GET IN TOUCH

Call us for a friendly chat or fill in the form below.

CAPTCHA image

This helps us prevent spam, thank you.

The Way in Which Parents Search for Nurseries Has Changed

Research has shown that the way in which parents find a new nursery for their children has changed. In days gone past, a recommendation from a close neighbour or friend was all that was necessary to give parents the assurance they needed in trusting a nursery with the nurturing of their child.

Nurseries are now however dealing with a different mould of parent. They are parents who have grown up in the digital age, parents that will use TripAdvisor to find a new restaurant instead of seeking the recommendations of their peers. This trend however hasn’t limited itself to “Where to go for dinner on Friday night”, but has extended across all areas of life. With the infinite amount of information available to them at their fingertips, parents will conduct vast amounts of research especially when it comes down to something as important as the future of their child.

Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.

What does this mean for the Education Industry?

Quite simply, it means that it is vital for day nurseries to have an online presence if they are to succeed in the Digital Landscape. Online directory and industry website daynurseries.co.uk have stated that, according to their calculations, nurseries with an enhance search engine optimisation (SEO) package, receive on average two to three times as much website traffic as nurseries with basic packages.

Director, Davina Ludlow said: “It’s never been more important for Nurseries to embrace digital marketing as an excellent channel to promote their nurseries. Our website, for example, has received a year on year increase in traffic since launch with parents opting to “go online” to research and select the ideal nursery for their child.”

“Digital marketing can be a great way to get your message across to clients both future & existing as well as keeping them up to date with any news and events that might be relevant to them.”

Ceeda, who conduct research on behalf of day nurseries has also noticed an increase in parents opting to search online to find their child’s nursery. Of 4300 parents asked, 20% stated that they used “Google search” to find their child’s current nursery. Only 4% of parents cited “Local advertising” as their means for finding their chosen nursery with 39% stating “Word of mouth” and 24% stating that they chose the nursery due to the fact “They live nearby”.

The research from Ceeda backs up the notion that word of mouth and your local reputation is still fundamentally important, and also that location is a strong determining factor in picking a nursey. With that being said, this plays more of an importance in rural areas whereby there might only be one or two local nurseries.

For example, in the borough of Wandsworth, South East London, there are 80 day nurseries in the local area. One of our customers, www.wandsworthpreschool.co.uk, spoke about the competition in the local area: “When we opened the Wandsworth Pre School in 2016, we didn’t have the benefit of local reputation and word of mouth promotion to help drive applications to our preschool.

With there being over 80 nurseries in the local area, we quickly realised we needed to be innovative in the channels we used to gain recognition.

Through previous experience, we knew that a strong Digital Marketing campaign would be necessary to our endeavours, and we were proved right in that sense. With the help of Digital Ethos, we now appear on Google for over 1000 search terms which have significantly boosted traffic to our website and enquiries off the back of those visitors.”

Our Nursery SEO Strategy

Our social media marketing process ensures that your business gets a social media marketing campaign specifically tailored to your business’ goals.

Web Design

Web
Design

A strong digital campaign starts with having a website that not only represents your day nursery effectively, but that is also technically optimised to help drive traffic via the various search platforms. We can help design/rebuild your website to ensure you have the necessary foundations for online success.

outreach in 2019

Branding &
Design

A strong brand is necessary to create trust with visitors to your website who might not have seen or heard of you before. Trust is one of the cornerstones to forming a strong relationship between nurseries & the parents of the child, and having a brand that represents your ethos is the start of forming that relationship.

SEO

Search Engine Optimisation

As previously mentioned, 20% of parents now choose their preschool based on obtaining information from Google searches. Ensuring you appear where parents are looking for your services is vital in the Digital Landscape if you are looking to thrive in this competitive industry.

Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.

Conversion Rate Optimisation

A “Conversion”, is defined as whatever KPI you set out for your website to achieve. For an E-Commerce company, that might be the purchase of one of their products, in the case of Day Nurseries it is normally defined by parents making an enquiry to you about enrolling their child. Digital Ethos can help you tweak the user experience of your website to ensure that traffic turns in to paying customers.

Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.

Social Media
Management

With the vast majority of parents now being extremely tech savvy, it’s safe to say that most will be present on Social Media. Engaging through Facebook, Twitter & Instagram can be a fantastic way to not only engage with parents in both a formal & colloquial manner, but also a great way to increase your online presence.

Digital PR

Digital
PR

A Digital PR campaign can be a fantastic medium in which to show the world who you are. It works brilliantly for new nurseries, for those who are changing location, or if you are holding an event at your preschool. We use the connections we’ve established over the years to create campaigns that ensure your nursery is reverberated around the web and gains attention for all the right reasons.

Leicester (Head Office)

Unit 17, Stoughton Grange, Gartree Rd, Oadby, Leicester, LE2 2FB

London Office

3rd Floor, 207 Regents Street, London, W1B 3HH

York Office

2a St Martins Lane, York, YO1 6LN

Bristol Office

Park House, 10 Park Street, Bristol, BS1 5HX

Birmingham Office

11 Brindley place, 2nd Floor,
Birmingham. B1 2LP

Edinburgh Office

Hudson House Business Centre, Hudson House, 8 Albany Street, Edinburgh, Scotland, EH1 3QB

Leicester Office

Unit 17, Stoughton Grange, Gartree Rd, Oadby, Leicester, LE2 2FB

London Office

Kemp House, 152 City Road, London, EC1V 2NX

London Office

3rd Floor, 207 Regents Street, London, W1B 3HH

Barnsley Office

Digital Media Centre, County Way, Barnsley. S70 2EQ

Bristol Office

Park House, 10 Park Street, Bristol, BS1 5HX

Birmingham Office

11 Brindley place, 2nd Floor,
Birmingham. B1 2LP

Edinburgh Office

Hudson House Business Centre, Hudson House, 8 Albany Street, Edinburgh, Scotland, EH1 3QB

Truro Office

Penstraze Business Centre, Truro,
Cornwall, TR4 8PN

Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
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Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
Which Web Design Company Logo