Why Your Northampton Business Start-Up Needs SEO

4 min read

Avatar Sophie Rizan

16th August, 2018

Agency,Digital Agency,SEO

Why Your Northampton Business Start-Up Needs SEO

You may be questioning, is SEO right for my Northampton business? Will I be able to reach my competitors? Yes. It’s no secret that Search Engine Optimisation is a proven digital marketing strategy that delivers results, boosting your websites visibility and increasing traffic.

Whilst Search Engine Optimisation might seem daunting, it is pivotal to the long-term survival of your infant business. Investing in SEO strategies is the most effective way of generating consistent high-quality leads. Your website can easily get lost in the millions of search engine results. That’s why it is important to consider the long-run, future proofing your website and effectively competing in an aggressive digital market.

Search Engine Optimisation Framework

It is important to choose the right SEO agency in Northampton that understands your budget and goals as your business charges through the start-up process. We have refined each component of an effective SEO campaign, proving how we deliver real results.

Website Audit

We start at the very beginning, assessing every component of your existing website. This site audit allows us to highlight any issues with your website and how it is affecting your ranking and visibility.

We conduct competitive analysis as part of this audit, comparing your performance and results against your main competitors. We use industry leading tools to investigate technical website analysis, keywords, positioning, target audience and website capability.

This high-level website audit considers issues across all three disciplines of SEO – technical, on-page and off-page SEO (keep reading, we’ve defined these further down).

Priority Score

After the issues are identified, its important to give each one a priority score, relating to how valuable it is to tackle the problem. Here, we consider the benefit, ease and capability, giving each issue a score of 1-5 (1 being priority and 5 being least significant).


As a Northampton SEO Agency it is crucial to deliver SEO strategies that are bespoke to each client. We give context to each issue, explaining exactly how it is impacting you search engine ranking. Its important to give context so that the site audit can be taken to any SEO agency and is a valuable working document.


We’ve found the issues, now we need to fix them. We deliver explicit instructions and recommendations on how to overcome the problems and how to best optimise your website so that your Northampton start-up business competes in your industry.

Technical Search Engine Optimisation

Technical SEO ensures your website is running at its optimum. Google’s ranking algorithm considers hundreds of different factors in order to critically gauge the relevance, trustworthiness and authority of your website. A technical review of your website checks that your site is healthy, relevant, responsive and engaging. This consists of analysing the sites structure for any issues such as duplicate content, site speed, CMS problems, URL problems and much more.

On-page Search Engine Optimisation

Keyword research will ensure your Northampton business ranks for the relevant, high search volume keywords. Google crawls each page of your website and all its content. A core component of on-page optimisations is keywords. Comprehensive SEO strategies focus on optimising each page of your website, specifically targeting traffic driving keywords. It is important to consider H1 2 and 3 title tags, image alt tags, meta descriptions, URL’s, snippets and most importantly content.

Content is often referred to as one of the most important ranking factors for SEO. Your SEO content strategy should focus on engaging, relevant and trustworthy content that naturally targets your keywords. Don’t forget that it must be unique, high-quality content that your audience wants to read.

Off-page Search Engine Optimisation

To boost your domains authority and trust you need to secure a significant number of backlinks. Google studies the amount of ‘link juice’ being pumped into your website. This comes from gaining reputable links, driving traffic back to your own website. Thi s manual process of promoting your business is called ‘outreach’ or ‘link building’.

Why Your Start-Up Business Needs Organic SEO

Put simply, your website needs to be visible in search engine results so that your potential customers can find you – what’s the point in having a website if no one can see it.

Standing out from your competitors with a digital marketing strategy will ensure your website receives a heavy flow of traffic, gaining you high quality leads. Investing in SEO in the early stages of your Northampton business will improve your businesses credibility and trustworthiness. Increased online engagement can carry through to offline, stimulating your audience to talk positively about your business. Don’t forget the value of word-of-mouth, your audience’s opinions matter and will have a huge impact on the success of your business.

Local Northampton SEO

Remember to verify your business start-up with Google My Business, making sure your listing is present in local directories. Keep it updated with all your business details such as address, phone number and reviews. Acquiring local reviews for you Northampton business will support your SEO efforts, improving your websites rankings and improving your authority and credibility.

Building local links as part of your off-page SEO strategy will help drive relevant traffic to your website, targeting your audience at a closer level.

Supercharge Your Northampton SEO Investment

Digital Ethos offer free SEO audits and consultations, find out how well your website is performing and invest in digital marketing strategies that drive results. Check out some of your success stories, explaining how we continually track performance, evaluate and optimise our SEO strategies.


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