Digital Ethos x Leicester Business Festival

Digital Ethos x Leicester Business Festival

This week commenced the Leicester Business Festival (LBF) which hosts two weeks of first-class business events across the county, with over 7,000 attendees and around 1,280 businesses. If you didn’t know already, the team at Digital Ethos were lucky enough to participate in the grand opening of the Leicester Business Festival! Our Commercial Director, Luke…

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domain authority

Moz’s Domain Authority 2.0 And What It Means For You

We all know that if anything relating to Search Engine Optimisation (SEO) is consistent, it’s change. Google changes its algorithm hundreds of times per year and if Moz wants to remain accurate, their Domain Authority (DA) needs to keep up. Moz, a global leading SEO platform and DA checker tool, launched their new Domain Authority…

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10 Essential Marketing KPIs You Should Be Tracking

To have a successful marketing and SEO campaign, you first need to decide on a selection of clear and trackable marketing KPIs. KPIs, or Key Performance Indicators, are measurable values that you can use to measure and monitor the success of your campaigns as well as your overall business. It’s best practice for businesses to…

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