international SEO

Conquer the World With International SEO

What is International SEO? International SEO (Search Engine Optimisation) is the process and strategy of ranking your website on Google in different languages and in different locations across the world. Google has different versions of its search engine for different languages and for each specific country. This means translating content and understanding the user journey…

google algorithm change

What Google’s Algorithm Change Means For You

Google updates their algorithm each day, designed to improve the user’s search results. Most have little noticeable change but help Google to incrementally improve search. Sometimes, Google makes broad changes to the core algorithm. They inform us about those because the actionable advice is that there is nothing in particular to “fix,” and they don’t…