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What has changed?
With the increase in popularity of smartphones and tablets, this has naturally changed how and on what devices users search on Google. Previously, as most people searched on their laptops/computers, sites were indexed and ranked according to how they behaved on the desktop version of a website.
Now, with more users searching on mobile, Google want to provide content that is easily navigated and viewed on a mobile device. This shift in trends has encourage Google to change their algorithm to reward websites that are mobile responsive.
What does this mean for my website?
Quite simply, if your website isn’t Mobile SEO optimised, your chances of gaining new visitors to your site, and those visitors turning in to conversions is going to be dramatically reduced. Your website must first be indexed correctly to allow mobile navigation and must also be fully responsive to ensure it works across all mobile platforms. Content must be well structured and easy to scroll, and graphics and animations must fit accordingly with the screen. This will allow the mobile users to have a pleasant browsing experience and will be conductive to them converting to a customer.
How We Can Help
Digital Ethos can help make the necessary changes to ensure your website has a smooth, enjoyable user experience to help influence the mobile search results and provide your customers the website they need.
Load Time Performance
Google’s algorithm now penalises websites that are slow to load on mobile devices. We can help make the necessary changes to ensure speedy load times so that Google reward you accordingly.
Ensuring your website is technically optimised to allow Google to crawl it is vital to dominate the search engine ranking positions. We can help make all the necessary changes to help increase your rankings.
Creating successful backlinks to trusted websites is the cornerstone to gaining trust & authority with Google. Trust & authority are two of the key components to how Google ranks your website.
Conversion Rate Optimisation
We’ll help you optimise your mobile website to give you the best possible chance of turning visitors to conversions. Conversions are defined by whatever is you want the visitors to achieve, i.e. fill out a form or buy a product.
A large proportion or CRO in the mobile Webspace is ensuring visitors can easily call you having visited your website. We can ensure all phone numbers are dial-able from mobile devices to increase sales.
WHAT WE DID
Web Design & Development
AP Male Grooming is a start-up barbers, in the market town of Loughborough, Leicestershire. The job was referred to Digital Ethos by another client of ours. The client wanted branding, logo design, website design, development and SEO onsite setting up.
We produced an award winning website, with a custom booking system. The website now rankings highly in local search and AP Male Grooming is having to turn away customers due to demand.
WHAT PEOPLE SAY ABOUT US
Unit 17, Stoughton Grange, Gartree Rd, Oadby, Leicester, LE2 2FB
Kemp House, 152 City Road, London, EC1V 2NX
3rd Floor, 207 Regents Street, London, W1B 3HH
Digital Media Centre, County Way, Barnsley. S70 2EQ
Park House, 10 Park Street, Bristol, BS1 5HX
11 Brindley place, 2nd Floor,
Birmingham. B1 2LP
Hudson House Business Centre, Hudson House, 8 Albany Street, Edinburgh, Scotland, EH1 3QB
Penstraze Business Centre, Truro,
Cornwall, TR4 8PN