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Promoting your Business Internationally?
Since man’s conception, no singular invention has brought the world closer together than the internet. Yet strangely enough, promoting your business internationally and conquering foreign markets still seems like an insurmountable task. The need for an International SEO plan is absolutely vital.
With the tools we have available to us, from a marketing perspective this should not be the case. At Digital Ethos, we have worked with some of the biggest brands in the world to help them establish and elevate themselves around the world using our International SEO services.
Whilst it’s true that Google has still not captured 100% of the global search market, countries the world over still use varying versions of the same technology to access relevant information. For China, it’s “Baidu”, for Russia, it’s “Yandex”, whilst Korea, for example, use a Search platform called “Naver”.
Increase Your Reach Globally
To dominate the search engine ranking positions internationally, it’s key to not only be Google experts, but to also understand the other search platforms to allow you to thrive in all search capacities.
This is where Digital Ethos come in. We work with translation partners to deliver multilingual SEO services relevant to the largest Search platform in each market.
This way, you can ensure that the necessary steps are being taken to ensure you thrive as much abroad as you do back home!
How We Do It
Audience
Analysis
We take the time to gain understanding of your international audience, their online habits and consumer needs to tailor an SEO strategy to capture that relevant market.
Competitor
Analysis
Understanding the strengths and weaknesses of your competitors from an SEO perspective is a necessity in order to climb above them in the rankings.
Off-Page
Optimisation
We commit to building quality, trusted international backlinks to your website to create strong link juice and build authority on the search platforms.
On-Page
Optimisation
We’re experts when it comes to ironing out the cracks in your website that could be holding you back from Digital success.
Domain
Structuring
We work around your current website to help design a structure that allows the insertion of your multilingual content to help you thrive in the search rankings of all countries.
Case Study
WHAT WE DID
International SEO | Content Marketing
THE BRIEF
Hostmaker are an international home rental management company, unlocking the potential of every home through careful end-to-end management. They offer a range of expert services to help maximise hosts’ profits. Hostmaker first approached Digital Ethos to support their aggressive expansion into new cities internationally. Hostmaker were looking to gather insight around their online weaknesses and how to tackle these to dominate the Google rankings.
OUR APPROACH
First, we conducted a thorough situation analysis, using a range of analytics to support our recommendations on how to best optimise their website and improve its structure. Digital Ethos implemented technical SEO, boosting their rankings with external back-linking and removing damaging links.
To boost Hostmaker’s global presence, we created an in-depth content calendar which targeted specific local markets in London, Spain and Portugal. This allowed Digital Ethos to populate their website with rich content to push them above their competitors, driving traffic with specific keywords. This content was tailored and translated to the different local markets across Europe, supporting their on-page SEO.
THE RESULTS
We continue to work hand in hand with Hostmaker to drive traffic and improve their online authority in the new locations.
WHAT PEOPLE SAY ABOUT US
“We first began working with Digital Ethos roughly two years ago following a disappointing relationship with another multi-national agency. Not only were our rankings suffering, but more importantly we had felt that our previous agency were failing in transparently communicating how they were spending the marketing budget that we were entrusting them with. Immediately, after the initial conversations we could see that Digital Ethos were a breath of fresh air. We could feel that they cared about our mission objectives and were committed to formulating an online strategy that worked in parallel with what we were aiming to achieve. On our first website, we went from 0 rankings (positions 1-3) on Google to a place that we now have over 100 across the 5 websites. The results off the back of this were fairly immediate and we started to see a significant increase in enquiries & applications. The return on investment has been clear to see, and most importantly we know exactly where our marketing budget is being spent across our multiple campaigns. The strong working relationship with now share with Digital Ethos has allowed us to keep up with our ambitious growth plans and it’s a relationship we’re looking forward to sharing with them in the future. I would highly recommend them to anyone looking to strengthen their local SEO campaign and dominate the rankings in your area.”BILL ZUCKERMAN – CEO – THE LONDON PRESCHOOL
Bill Zuckerman
22:56 17 Apr 18
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Wajeeha Husain
09:59 04 Oct 17
Fantastic experience. found them to be incredibly patient and considerate of what we needed for the project. Really looking forward to working with them again.
Tania Jacobs
10:48 02 Aug 17
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
Zoe Vidigal
09:14 14 Jul 17
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
Alex Simmonds
12:56 22 Jun 17
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change 🙂
Rachel Marques
12:32 22 Jun 17
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London Office
Kemp House, 152 City Road, London, EC1V 2NX
London Office
3rd Floor, 207 Regents Street, London, W1B 3HH
Barnsley Office
Digital Media Centre, County Way, Barnsley. S70 2EQ
Bristol Office
Park House, 10 Park Street, Bristol, BS1 5HX
Birmingham Office
11 Brindley place, 2nd Floor,
Birmingham. B1 2LP
Edinburgh Office
Hudson House Business Centre, Hudson House, 8 Albany Street, Edinburgh, Scotland, EH1 3QB
Truro Office
Penstraze Business Centre, Truro,
Cornwall, TR4 8PN
Leicester Office
Peppercorn House, 5 Upper King St, Leicester LE1 6XF
London Office
Kemp House, 152 City Road, London, EC1V 2NX
London Office
3rd Floor, 207 Regents Street, London, W1B 3HH
Barnsley Office
Digital Media Centre, County Way, Barnsley. S70 2EQ
Bristol Office
Park House, 10 Park Street, Bristol, BS1 5HX
Birmingham Office
11 Brindley place, 2nd Floor,
Birmingham. B1 2LP
Edinburgh Office
Hudson House Business Centre, Hudson House, 8 Albany Street, Edinburgh, Scotland, EH1 3QB
Truro Office
Penstraze Business Centre, Truro,
Cornwall, TR4 8PN
