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Why Has Online Presence Became So Important For Insurance Brokers?
Well there’s one reason more than any other. It’s the simple fact that customers want to do their research anonymously before making contact with you. This doesn’t just apply to the insurance industry per say, however as it is a consideration that is only made every few years, customers feel that the research is worth their while for such a long-term commitment.
So, the question is, are you going to be there when they’re looking for you? And what kind of impression are you going to make when they visit you? Will you provide them with all the information they need to be fully informed when they contact you?
It All Starts With a Solid Platform
Your website forms the foundation on which Digital success can be built. Whether you need a content-based website that provides all of the information your customers require, or whether you require an all signing & dancing comparison, quote and purchase website, having a platform that is optimised from a design and technical perspective is vital.
Firstly, from a Technical perspective, it’s imperative that the website is built in a way that not only ensures reliability and redundancy, but that is optimised to allow Search Engines to crawl your website for the relevant content that is rewarded in the rankings. Secondly, from a design perspective, the look, feel and overall user experience of the website must provide an enjoyable customer journey that is conductive to transforming visitors into leads.
And Then The Fun Part, Lead Generation
Once your website is in a healthy condition and optimised for conversion, this is where things get exciting. The Digital Marketing landscape provides many different channels by which to drive traffic to your website. Some are considered more effective than others, and that really depends on the industry you’re working in, the demographic of customer you deal with and the average order value of the service you provide. With the insurance industry in particular, other considerations must be made, taking in to account regulations in place such as GDPR and TCF.
Unfortunately, whenever Insurance companies are in need of services, they have to explain their market to everyone they deal with to keep themselves protected. At Digital Ethos, we understand the regulatory requirements you must abide to, so we can skip these conversations and focus on formulating a performance marketing strategy that drives you new leads.
How Can Digital Ethos Help?
As mentioned previously, your website is the platform by which Digital success is achieved. We can help you build a website that accurately portrays your company and your mission objectives.
Without doubt, the best way to engage mobile users is via a Mobile application. More people than every are ditching laptops for mobile devices, we can ensure you can provide your services across these platforms.
Search Engine Optimisation (SEO)
The cornerstone to any successful Digital Campaign, Google is where people are looking for your services. We deliver award-winning SEO that helps you climb to the top of Google and dominate the search engine rankings.
Pay Per Click Advertising (PPC)
PPC can deliver instant return on revenue, by securing Ad Space right at the very top of Google you can ensure you’re being seen from the very day your campaign begins. With the high average order value of an insurance customer, PPC is an extremely effect lead-gen tool.
By partnering with industry relevant websites and offering them a referral fee, you can significantly increase the amount of traffic coming to your website. We work with the leading Affiliate platforms to deliver ready to buy visitors to your site.
Conversion Rate Optimisation
Receiving an increase in traffic is great, however it’s all in vein if your website isn’t optimised to convert visitors to customers. We use our expertise to significantly improve your conversion rates to ensure your marketing efforts don’t go to waste.
New on the scene? Want the world to know who you are? Digital PR is arguably the best way of shouting from the rooftops and letting people know all about you. We work with our established contents to have your message reverberate around the web.