How to manage social campaigns

As technology continues to advance at an unprecedented rate, more and more of us are recognising the importance of embracing the digital world and the wealth of opportunities it can bring.

From generating leads to creating user-generated content, social media platforms such as Twitter, Facebook and Instagram provide the perfect opportunity to reach out and connect with your customers around the world.

With this comes the opportunity to create highly focused social marketing strategies and campaigns designed to optimise results, achieve your business goals, and ultimately, expand your digital reach.

However, if you’re unfamiliar with the digital world or simply find creating and managing a social media campaign a daunting task, please know that you’re not alone.

As social media experts based in Leicester, we are often approached by clients who simply don’t know where to start when it comes to social media management. So we’ve compiled a list of helpful tips that will allow you to effectively managing your social campaigns…

Understanding Your Audience

When it comes to social media management, it’s vital that you understand your audience if you stand any chance of connecting and engaging with them.

Think about your audience’s demographic as well as their mindset, interests, and even their behaviours – this will allow you to connect with them in the digital world using content that they will find interesting and engaging.

Connect and Engage Frequently

Social media allows you to connect and engage with your target market, 24 hours a day, 7 days a week, not only in the country in which your business is based, but in all corners of the globe.

With this is mind, it’s important that you recognise the importance of uploading content frequently and expanding your conversation. So, rather than talking solely about your brand, services, products, and culture, broaden your conversation by talking about topics that your customers can relate to and engage with.

Remember, it’s important that all of the content you share is highly targeted in order to optimise engagement – just because you post content, doesn’t necessarily mean that your target audience will consume it!

Expand Your Reach

At the same time, you need to give your content the best opportunity of being seen in order to optimise its value.

Ask yourself, what other channels and platforms can you use to make your content more shareable and visible? Does your audience use any social media platforms that you aren’t currently using and could you interlink to any of these platforms?

All these factors contribute to the success of your social media campaign and are important to consider.

Measure Success

Taking the time to evaluate and measure the success of your social campaigns is vital. After all, how else will you determine the aspects that have worked and the areas that haven’t been so successful?

But how do you measure the success of a social media campaign? Performance is measured using five important metrics: Awareness, Consumption, Engagement, Actions, and SEO Impact.

Using these components, here’s what you should be looking for when measuring the success of your campaign.

• Consumption – this involves looking at the number of clicks, referrals and visits

• Awareness – this looks at impressions, mentions, and reach

• Engagement – success is measured using likes, shares, and first time visits

• SEO Impact – Search Engine Optimised content can significantly increase the chances of your content being seen by the right people

• Actions – this looks at how many sales/leads have been generated as a result of the content you have shared

So there we go – a few top tips for managing your social media campaign effectively and successfully. Of course, that’s just the tip of the iceberg!