Logo design is Bath is massive right now, just like the rest of the UK. Logos are well and truly everywhere. When given a list of logos, you’d probably be surprised by how many you know. They engrain themselves into our minds consciously as well as subconsciously. Just take a look at your desk right now, I imagine you’ll be able to see at least 10 different logos.
They are scattered around us everywhere we go, are embedded in our culture and way of life. They influence our decisions, communicate and represent a company’s values, and are often full of meaning. Before we identify how these logos can really make your brand pop, let’s see what the real purpose of logos and logo design is.
What is The Purpose of a Logo?
So why exactly do you need a logo? Graphic design can play a huge part in your success. Having a well-designed logo can seem expensive to some smaller businesses and hard to justify. They’re not really a measurable asset so seeing if they’re having an impact can be difficult for some. However, we can’t stress enough how important we think Logos are to your company.
This is because the primary role of a logo and logo design is to identify your business. You can break it down into lots of other little reasons but this is the reason that trumps all others. Standing out in today’s market is becoming more and more difficult, so your branding holds such importance.
This means, as a designer (or business owner), before working on any ideas you need to fully understand the environment in which the logo will be seen. Who are the brand’s competitors and how do they look? What colours and symbols are already owned by established competition? How can we differentiate the logo so the business stands out from the crowd?
Logo Design in Bath Isn’t Art – It’s a Tool
One mistake many companies make when coming to an agency for logo design is they think it should be art. A logo should obviously look good, but it is a tool for your business rather than something you’d hang up in a gallery. Some logos have almost transcended their logo status to become art, but they all started as this tool for businesses.
This is because identification comes first. The logo design process needs to be treated as a strategic business tool that will allow a company to be identified in the vast world we live in. Your logo will obviously look good, but it will serve a higher purpose than just looking good.
Why Does Logo Design in Bath Matter?
This makes logo design incredibly important to any business looking to set themselves apart. There are a number of reasons why and how they do this. Let’s take a look at exactly what makes a logo important.
Logo Design Gives Your Business a Face
As mentioned before, it is an identifier. Logo design embodies many aspects of the face of your business. When you picture businesses, you’ll often think of their best selling product and their logo. If they’re involved in your life regularly, you’ll immediately associate it with your memories, experiences, and interactions with the brand.
It Makes You Memorable
This then leads to brand recognition. Not only should the logo allow a business to be identified, but it should allow them to be remembered. Things like Shapes and colours are easier for the human brain to process and memorise than words are. This means that if the identity is unique in the marketplace it’s easy to find and identify the company once again to purchase its services, and to recommend to friends.
Logo Design Influences People’s Decisions
Human’s begin processing information very visually and we continue this throughout life. We begin to associate fonts, shapes and colours with specific emotions and objects. This means just looking at a logo will automatically trigger us making judgments about the logo and its business. Perceiving them in a certain way.
If we think a company looks too expensive, too corporate, too fun, or too radical we will avoid it. Likewise, if the logo (and the associated brand identity) looks like the type of company, products or service we’re looking for, and wish to be associated with, we will actively engage with the company and buy its products and services. This is why it’s essential the logo correctly represents the business, as you want to attract the right audience.
Logos Create a Good First Impression
First impressions are everything they say, so having a great visual representation of your business will put you on the front foot. Having a well designed and professionally done logo will make you seem much more like a legitimate business that someone would want to interact with. Too many people cut corners and do a poorly designed DIY job with their logo which easily puts off the increasingly savvy consumer.
It Communicates Your Brand Values
Although a logos primary purpose is to identify, they can also be leveraged to communicate important brand messages and values. Just make sure to keep it simple… ideally, stick to just the one key idea.
One of the most obvious examples is Amazon. It subtly communicates that you’ll be a satisfied customer with the ‘smile’ in the logo, as well as what they do with the arrow which forms the smile. The a and z are even connected by an arrow, indicating they sell a wide range of products. Simple yet effective.
What Can We Do to Make Your Brand Pop With Logo Design in Bath?
We at Digital Ethos approach logo design with the aim to make your logo easily displayed across all forms of physical and digital media. We want to make your logo pop in all the spaces you need. We will create each and every design bespoke, giving you the perfect logo for you. However, we do follow some principles that we believe will make your logo, not only pop but be a success for years to come. Here are some of the ways we do this.
- Visually represent your brand: The best way to make your logo visually appealing is to create a visual interpretation of the brand’s overall concept. For example, if the word is “football” you could make those letters look like a football.
- Use the psychology of colours: Color communicates thoughts, ideas, and beliefs. Colour grabs your attention. However, colour is also tricky. Some clients have a colour palette picked out. Others want grayscale. In these cases, you can make adequate use of negative space to fabricate interest and then use shading to bring the illustration to life.
- Keep it symmetrical and simple: The best logos are ones that are simple—because they can evolve later down the line. Case in point: the Nike Swoosh. Simple logos are powerful and have resonated with a variety of audiences throughout the world. Simple is memorable, fascinating, and oftentimes, admirable. Everyone always thinks complex and flashy is best, because you will stand out; but in reality, the best icons are the ones with simple lines and a single enticing element.
- Brand Consistency: We make sure that it fits your brand message, but also can be applied to all products under your brand. We take a look at your business as a whole and allow you to grow and evolve whilst keeping the same logo.
- Versatility: Various formats of the same design need to be able to be compatible with the myriad of technological devices and marketing channels that will be showcasing your logo—mobile devices, tablets and the like. As well as being compatible with videography etc.
With these principles, we believe that we can help make your business stand out to potential customers. Check out what we can do for your logos and website branding website design. It’s more important than ever to have a great website you know?
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