How to create a digital footprint

2 min read

Avatar Luke Tobin

18th March, 2016

Brand development,Business advice,Digital Agency,Google Advertising

As technology continues to advance at an unprecedented rate, it’s more important than ever before for businesses to embrace the digital world.

Offering a whole host of opportunities when it comes to connecting, engaging, and extending your reach to new, existing, and potential audiences, the power of the digital world should not be underestimated or ignored.

Today, it’s vital that your business is in a position to embrace change, especially when it comes to creating a digital footprint that will optimise your brand’s exposure, awareness, and traffic around the world.

After all, building your digital footprint is the epitome of performance marketing, especially when it comes to maximising brand awareness.

Here at Digital Ethos Leicester we are experts in helping you to create a credible, quality-focused digital footprint, which will allow you to truly embrace the digital world.

We’ve created a helpful guide outlining how you can create a digital footprint that reflects your brand in the best possible light.

First and foremost you should always have a strategy

In order to reap the benefits of digital marketing, it’s vital that you understand the channels you plan to use, as well as the content you plan to share online.

Having a set of objectives outlining what you want to achieve, as well as a solid understanding of the audience you want to connect with, will help you to secure the best possible results.

After all, your first digital impression counts. You want potential consumers to visit your social media channels and website, and most importantly, to stay for as long as possible. This is your opportunity to connect and engage with your audience, inspire action, and convert traffic into sales, so make it count!

Choose the channels that match your strategy  

The digital world provides the perfect opportunity to extend your reach to audiences in all corners of the globe but it’s important that you are connecting with the right people.

In today’s technology obsessed world, there are a range of social media and online platforms that can all be used to reach out to your target audience. However, not all of them will prove to be beneficial to your specific brand and unique set of objectives.

With this in mind, it’s important that you understand the channels your target market is most likely to use. And most importantly, you need to consider the type of content your target audience will engage with. Remember, it’s not all about sharing text-heavy content – online users love visual, audio, and video content. And remember, in order to keep your content engaging and interesting, make sure that you mix it up!

Reputation is everything in the digital world

One of the main advantages of digital marketing is that people can share and say whatever they want. This is great if an individual has something good to say about you, but it’s not so good if they haven’t!

With this in mind, it’s important that you recognise the significance of completing a digital footprint audit. There are a whole host of free tools that you can use to find out what is being said about your company, products, and services in the digital hemisphere!

For example, Twitter Search, Google News Alerts, Technorati, and Google are all great ways of checking what is being said about you.

But most importantly, in order to establish and maintain a successful digital footprint, it’s vital that you are active and socially aware at all times! You should always ensure that you are posting regularly, as well as commenting and engaging with other businesses and of course, engaging with your customers always helps.

Oh, and have fun! Building your digital footprint should be a positive and exciting experience.

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