UPSKILL YOUR DIGITAL TEAM
Google Adwords Training.
Whether your're a young professional looking to further your career in the digital space or an organisation looking to upskill your digital team, Digital Ethos are here to help.
Who can benefit from Adwords Training?
- Build your knowledge & career
- Save time & money
- Build stronger Adword Campaigns
- Refine your digital marketing strategies
- Improve the effectiveness of your digital teams & maximise your return on employee investment
Upskill yourself or your team today.
What Do We Cover
Pay Per Click (PPC) advertising campaigns are a great way to increase traffic to your website, however with the increase in competitiveness across the web, the lack of a strong strategy/campaign can result in blowing your budget on wasted traffic before you’ve got started!
We offer two types of courses that are tailored to the individuals involved based on their current knowledge/experience and also to fall in line with the level you wish to achieve.
The beginner PPC training is designed for those new or relatively new to the world of pay per click advertising. In this course, we aim to give you a level of training that will provide you and your internal team the fundamental knowledge required to set-up and maintain a successful PPC campaign. The beginner PPC training is designed for those new or relatively new to the world of pay per click advertising. In this course, we aim to give you a level of training that will provide you and your internal team the fundamental knowledge required to set-up and maintain a successful PPC campaign.
Who should attend?
Attendees should ideally be competent with using the web in general. For those who fall under the “Digitally Illiterate” category, you’ll most likely find the training a little too hard to grasp. The training is aimed at those within your business who will be confident & competent enough to handle a significant amount of new information, and for those who will head up the management of the PPC campaigns moving forward. For team training, up to 10 people can attend one session.
How will I benefit?
- Learn how to save time & money by running cost efficient, targeted campaigns
- Refine & energise your marketing strategy to cope in the digital age
- Gain knowledge necessary to begin your career in digital marketing should that be what you want to achieve
- Learn how to drive new revenue in to your business
What will I learn?
Setting up a PPC campaign
Gain knowledge of the “Long Tail of Marketing” and how niche search terms can allow you to ensure your conversion rate is maximised
User Experience (UX) and how the customer journey/experience drives conversions
Understand the importance of using landing pages in campaigns
Using Google Analytics to ensure your campaigns are working efficiently within your budget
Analysing the competitor landscape from a PPC perspective
The Intermediate/Advanced course is designed for those who are already competent in the world of Adwords and who have the ability to set up & manage Pay Per Click campaigns. In this course, we aim to give advanced training in the intricacies of Google Adwords to allow you to drive more traffic and higher conversions through your campaigns. Our career professionals have given insight that has drastically changed the fortunes of companies across the UK & Europe.
Who should attend?
This course is intended for either those with experience in Adwords having set up & managed their online campaigns for a significant time or for online marketing professionals looking to upskill & keep up to date with the latest trends. The course should be for those who have a strong knowledge of running successful campaigns but are nonetheless looking to improve on efficiency & maximise their return on investment. For team training, up to 6 people can attend the advanced training sessions.
How will I benefit?
- Refine your strategy to maximise your leads-conversion ratio
- Analyse & evaluate your keywords/ phrases to improve your copy
- Design striking, user engaging landing pages that capture visitor’s attention
- Understand how to use powerful bid management tools and improve your reporting & analytical skills
- Gain insight into designing smooth, customer friendly E-commerce sites to improve conversion rates and lower basket drop to increase your overall income
What will I learn?
Copywriting to increase click-through rates
Adding keyword insertion tools
Deep linking landing pages and other tactics to increase conversion rates
Promotion & offers integration
Understanding the Google quality score
Using offline campaigns to integrate with your Pay per Click campaigns
Understanding & using day parting strategies
A knowledge of industry leading tools that can assist in maximising your analytics
Utilising search term sets to work for you
Analysing the competitor landscape to maximise the effectiveness of your PPC campaigns
*Please be aware that you must already have an Adwords account with live campaigns in order to attend the intermediate/advanced training course
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
They are honest, thorough, and very knowledgeable.
They're genuinely down-to-earth, approachable, and professional.
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.