Who can benefit from Adwords Training?

    Individuals

    • Build your knowledge & career
    • Save time & money
    • Build stronger Adword Campaigns

    Organisations

    • Refine your digital marketing strategies
    • Improve the effectiveness of your digital teams & maximise your return on employee investment

    Upskill yourself or your team today.

    What Do We Cover

    Pay Per Click (PPC) advertising campaigns are a great way to increase traffic to your website, however with the increase in competitiveness across the web, the lack of a strong strategy/campaign can result in blowing your budget on wasted traffic before you’ve got started!

    We offer two types of courses that are tailored to the individuals involved based on their current knowledge/experience and also to fall in line with the level you wish to achieve.

    Beginner

    Overview

    The beginner PPC training is designed for those new or relatively new to the world of pay per click advertising. In this course, we aim to give you a level of training that will provide you and your internal team the fundamental knowledge required to set-up and maintain a successful PPC campaign. The beginner PPC training is designed for those new or relatively new to the world of pay per click advertising. In this course, we aim to give you a level of training that will provide you and your internal team the fundamental knowledge required to set-up and maintain a successful PPC campaign.

    Who should attend?

    Attendees should ideally be competent with using the web in general. For those who fall under the “Digitally Illiterate” category, you’ll most likely find the training a little too hard to grasp. The training is aimed at those within your business who will be confident & competent enough to handle a significant amount of new information, and for those who will head up the management of the PPC campaigns moving forward. For team training, up to 10 people can attend one session.

    How will I benefit?

    • Learn how to save time & money by running cost efficient, targeted campaigns
    • Refine & energise your marketing strategy to cope in the digital age
    • Gain knowledge necessary to begin your career in digital marketing should that be what you want to achieve
    • Learn how to drive new revenue in to your business

    What will I learn?

    1.

    Setting up a PPC campaign

    2.

    Gain knowledge of the “Long Tail of Marketing” and how niche search terms can allow you to ensure your conversion rate is maximised

    3.

    User Experience (UX) and how the customer journey/experience drives conversions

    4.

    Understand the importance of using landing pages in campaigns

    5.

    Using Google Analytics to ensure your campaigns are working efficiently within your budget

    6.

    Analysing the competitor landscape from a PPC perspective

    Intermediate/Advanced

    Overview

    The Intermediate/Advanced course is designed for those who are already competent in the world of Adwords and who have the ability to set up & manage Pay Per Click campaigns. In this course, we aim to give advanced training in the intricacies of Google Adwords to allow you to drive more traffic and higher conversions through your campaigns. Our career professionals have given insight that has drastically changed the fortunes of companies across the UK & Europe.

    Who should attend?

    This course is intended for either those with experience in Adwords having set up & managed their online campaigns for a significant time or for online marketing professionals looking to upskill & keep up to date with the latest trends. The course should be for those who have a strong knowledge of running successful campaigns but are nonetheless looking to improve on efficiency & maximise their return on investment. For team training, up to 6 people can attend the advanced training sessions.

    How will I benefit?

    • Refine your strategy to maximise your leads-conversion ratio
    • Analyse & evaluate your keywords/ phrases to improve your copy
    • Design striking, user engaging landing pages that capture visitor’s attention
    • Understand how to use powerful bid management tools and improve your reporting & analytical skills
    • Gain insight into designing smooth, customer friendly E-commerce sites to improve conversion rates and lower basket drop to increase your overall income

    What will I learn?

    1.

    Copywriting to increase click-through rates

    2.

    Adding keyword insertion tools

    3.

    Deep linking landing pages and other tactics to increase conversion rates

    4.

    Promotion & offers integration

    5.

    Understanding the Google quality score

    6.

    Using offline campaigns to integrate with your Pay per Click campaigns

    7.

    Understanding & using day parting strategies

    8.

    A knowledge of industry leading tools that can assist in maximising your analytics

    9.

    Utilising search term sets to work for you

    10.

    Analysing the competitor landscape to maximise the effectiveness of your PPC campaigns

    *Please be aware that you must already have an Adwords account with live campaigns in order to attend the intermediate/advanced training course

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