How to get a job in digital marketing
2 min read
As technology continues to advance at an unprecedented rate, there are now more opportunities than ever before when it comes to securing your dream job in digital marketing.
Growing rapidly in a number of different niches, if you’re thinking about exploring a career in the digital world, now is the perfect time to do it!
However, it takes a lot more than being in tune with the latest digital platforms and trends in the digital marketing to excel in this industry! We’ve created a helpful guide outlining our top tips on how to get a job in digital marketing.
Make your presence known in the digital world
If you want to create a credible profile for yourself in the digital world that not only gives you a voice, but also provides an effective platform to showcase your work, then get blogging!
Blogging is a great way to make a memorable first impression on your CV, as it shows that you are making a conscious effort to learn more about the industry, and utilise one of the most powerful and effective digital marketing tools!
Make sure you actively monitor the success of your posts using Google analytics. This is a tool used in a variety of different roles in order to measure the success of digital marketing campaigns and monitor levels of engagement.
Engage with social media
Allowing you to communicate with a worldwide audience, there are very few brands in today’s business world that do not have a social media presence.
With this in mind, before you go for your interview, make sure you look up the marketing company you are applying for a job with online! Follow their pages, and even interact with them!
And remember, make sure your personal media platforms reflect you in a positive light! Share what you are interested in, paint a positive picture of your life and avoid sharing your weekend antics, any controversial posts or any other content that portrays you in a negative light.
Experience is key to securing your dream job in the world of marketing, and although work placements may seem like another frustrating barrier between you and your dream role, they are extremely worthwhile when it comes to gaining the knowledge, skills and experience you need to work independently.
From managing social media accounts and blogs through to attending networking events and client meeting, work placements really are invaluable.
And remember, the digital marketing industry is extremely broad and covers a wide range of skill sets including SEO, social media management, content marketing and paid advertising to name a few, so you should always check the job description before applying for a digital marketing role to ensure that you have the appropriate disciplines.