Get Noticed On The World’s Biggest Stage
Digital Ethos was created because we felt that businesses overwhelming need to be able to work with transparent and customer-centric digital marketing agencies weren’t being met. We are so passionate about what we do because we have an unwavering belief in why we do it.
We join forces with businesses of all sizes to develop unique strategies across numerous niche markets. Although we’re a digital marketing agency based in York, our clients hail from every corner of the country.
Our services are not limited to PPC, SEO and Web Design. We increase sales, drive growth and help you achieve and exceed valuable KPI goals using a broad number of services tailored to you. Read more about the results we have achieved.
We only recruit the best digital marketing talent to ensure that our clients receive expert support across all services.
Multi Award-Winning Agency
Our dedicated team of experts have plenty of experience piecing together award-winning marketing campaigns and strategies.
The recognition we receive for our work is just a validation of the quality we provide for our clients, and our ability to clearly demonstrate results.
We’re extremely proud to have produced positive returns for a number of high-profile brands such as Halfords, Frankie & Bennies and Bullring.
The key to our success has been our ability to maintain innovation within our business. Every member of the Digital Ethos team is required to raise the level of their work to the frontier of what is capable within digital marketing.
How did we help a local business improve their SEO and Digital Marketing?
What we did
SEO | PPC
Guardian Support offer Recruitment, Human Resource and Health and Safety advice services across the UK. As their business continues to grow and following previously mad experiences with marketing agencies, they reached out to Digital Ethos for digital marketing support.
Their website ranked for branded key terms and low traffic volume search terms, our digital marketing consultants advised on the best core keywords to target. Carrying out in-depth initial research allowed us to explain the importance of keywords and their semantic variations.
Digital Ethos offered a consultative approach including on-page, off-page and technical search engine Optimisation. The digital marketing team reviewed the entire website, inside and out. Taking advantage of their existing website structure and content, we began by optimising their existing landing pages for each of their services. Ranking their different service pages for each unique keyword.
Having conducted competitor research, it was apparent that Guardian Support’s competitors had strong domain authority. Domain Authority is the backlink portfolio of a website, it is your score out of 100, the higher the better. If your website receives a back-link from a website with high domain authority, this is worth more than a link from a low authority website. In order to compete effectively with this, we needed a structured outreach plan. We then approach each month with targets of the number of backlinks to secure.
When evaluating their existing paid advertising campaign on Google, we begin by asking a few questions: What is their budget, what is the minimum amount of leads they need, what is each lead worth in terms of revenue and how many leads to they convert. We expanded their negative keyword list in order to better target those converting clicks. The PPC campaign was restructured, focussing on specific landing pages and keyword groups.
SEE FOR YOURSELF
We continue to work hand in hand with Guardian Support, working on their SEO and PPC Campaigns. We are on track to meet our first months KPI’s with over 7 conversions in the first month. We are targeting dedicated landing pages with specific adverts, making the budget more efficient.
With regards to SEO success, we continue to measure both organic users and organic traffic. We compare month on month as well as year on year in order to rule out any seasonal fluctuations. We also monitor domain authority and the health of the backlink portfolio as other success factors.
Digital Ethos is a measured and creative performance marketing agency based in York. This means we hit the key areas of digital marketing like SEO, PPC (paid online advertising), digital PR and social media marketing. We also handle website design and development, allowing us not only to market your sites but help create you a great looking brand. Alongside this, we help support you along the way with website support packages. We have a variety of web design packages, including ecommerce website design packages which use the biggest ecommerce platforms such as Shopify, WooCommerce and Magento If you need more information, contact us here!
GET TO KNOW US
Meet the team
We have a dedicated team of consultants specialising in different areas of digital marketing. We help manage your marketing campaigns and give you informed advice on what your next steps should be. Let’s meet the core campaign team so you can see the faces behind the magic.
Head of Digital Marketing
Sales & Partnership Manager
PR & Content Consultant
Senior SEO Specialist
SEO & Content Consultant
SEO & Content Consultant
Social Media Consultant
Internal Marketing Consultant
Designer / Developer
Paid & Organic Search Consultant
Digital Marketing Consultant
Digital Marketing Executive
Digital Marketing Executive
SEO & Content Executive