Digital Marketing Career

3 min read

Avatar Sophie Rizan

30th August, 2018

Agency,Business advice,Digital Agency,Digital Marketing Career

As a full-service digital marketing agency, we offer a whole range of services. Clients approach Digital Ethos for the delivery and management of digital marketing campaigns, as well as support with specific elements of their existing digital marketing strategies. Our services range from organic search engine optimisation, branding and social media marketing to website design, hosting and support.

Starting your career in digital marketing can pose many different routes. Different sized companies will function in very different ways. A smaller digital marketing company may invest more into you personally and support your preferred career direction. Whereas larger, corporate companies may allow you to get lost within a broader team. It is important to weigh up the benefits applicable to you and gain experience in both environments before committing to a long-term contract.

The option to start your career as a freelancer suites different types of people, depending on your personality, how you work within a team and how many restrictions you want to take on. Freelancing essentially gives you independence, but less security.

Beginning your career with a digital marketing agency is a great way to gain experience across a full range of marketing strategies and eventually become an expert in specific verticals. There are many roles and opportunities to progress through your digital marketing career. Understanding website design is a great place to start, this is often at the heart of every clients needs. Without a functioning, high-performance website, how can you drive traffic in the online cattle market of Google.

Progression in a digital marketing career can lead to a high-level of responsibility. Digital Account Managers often look after a team of subordinates and are responsible for overlooking the delivery, optimisation and maintenance of multiple client accounts.

A Day in The Life of a Website Developer

Delivering mobile first, engaging and user-friendly websites is what we do best at Digital Ethos. Our creative Website Design Team follow a process when launching a new site, meaning that they are in contact with the client every step of the way.

The process begins with a one to one conversation with the client to establish expectations and agree on time scales and KPI’s.

Initial design and framework of the website can then be mapped out. Concept design and testing offers alternative ideas to the client based on putting the user experience at the heart of the design.

The website build is then underway. This is one of the most fundamental activities of a website developer. It is important to understand coding, such as HTML, CSS or PHP, as well as other content management systems such as WordPress and Magento.

In between the coding tasks lie a full range of different website design activities. These tasks can include fixing bugs, adjusting functionality, building site maps, adding to existing sites… the list really is endless.

You can expect to spend 60% of your time building websites and site features, 15% of your time responding to feasibility and functionality questions, 15% of your time trouble shooting and fixing issues, and 10% of the time in client conversation. These tasks and priorities will change for different client projects and at different digital marketing companies.

Website Design Skills

Whether your teaching yourself, studying a course or learning on the job, it’s important to understand that everyone learns at different rates. Starting to learn website coding is like learning a new language, be patient, stick at it, and apply your knowledge. There’s no better learning than a hands-on approach and being able to learn from your own mistakes.

Being creative, technical and flexible are among a few of the key traits that website developers should exhibit. If you want to learn more about website development, there are many courses online with some great educational content. At Digital Ethos, we love keeping up with the latest trends, Udemy is a great platform to enrol in online courses to learn new skills or broaden your existing knowledge.

Web Developer Career Path

If you are interested in starting your career in Digital Marketing, our team are more than happy to guide and advise on any experience questions you have. Simply get in touch via email and we will be sure to respond shortly.

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