Digital Ethos x Leicester Business Festival

4 min read

Avatar Ellie Harris

1st November, 2019


This week commenced the Leicester Business Festival (LBF) which hosts two weeks of first-class business events across the county, with over 7,000 attendees and around 1,280 businesses.

If you didn’t know already, the team at Digital Ethos were lucky enough to participate in the grand opening of the Leicester Business Festival! Our Commercial Director, Luke Tobin, was joined on Monday 28th November by our very own, Rachel Holey, our Social and Digital PR Consultant and Sophie Rizan, our SEO & Content Consultant at Digital Ethos, who are pictured below.Luke was invited for a Q&A session regarding our recent burst of fresh growth, what makes us so unique and what the (very exciting) future holds for us at Digital Ethos!

The Leicester Business Festival is an incredible opportunity to showcase local and national businesses across a wide range of sectors. Every year, the Leicester Business Festival brings influencers, innovators and inspiration together into a unique and exciting fortnight of free business events that take place across the whole region. It’s fair to say we really were extremely grateful to have been invited to such a monumental and action-packed event!

After getting to the venue on Monday morning, we tucked into breakfast and coffee whilst networking with other business owners and representatives who attended the Leicester Business Festival.

The Q&A Session

Welcoming Digital Ethos on stage prior to our Q&A session, Alister de Ternant said “Specialising in SEO, PPC, Social media, PR and website design and development, Digital Ethos have a global client base. Bearing in mind they have only been going since 2013, that’s quite some step. They operate in all different types of industries with tough competition and their critical unique selling point is that they understand how important it is to remain relevant, transparent and ahead of the game!”Here are a few questions that Luke was asked at the Q&A session:

What made you set up your business and what do you believe has been the critical aspect in making it successful?

Growing up in Leicester was a great starting point for me, in an area I know. Having that security whilst going into a market is important, as you need to know what you’re stepping into. I had a couple of customers at the beginning who gave me that foundation, which was a great starting point.

For me, it was about utilising what I had available and looking at recruiting members to add to the Digital Ethos team, from there onwards.

You are an ‘award-winning’ and fast-growing digital marketing agency. What do you believe has been the catalyst to this growth?

The most important catalyst for us has been the people involved, both behind the scenes in our team and the clients we have. Our unique selling point is to be transparent with our clients and to show our personality in everything we do, which is why we have a great relationship with all of our clients.

We’re expanding very fast, so we’re constantly hiring fresh new talent with intrapreneurial spirit. One of our mottos is ‘if you find what you love to do, you’ll never work a day in your life’.

What makes your business unique and how has the region aided these points?

I often tell my team just in our local area, there are over 100 agencies. If you go on their website, they all seem to be shouting out the same thing, such as SEO or PPC  – but what does that mean to a customer?

We do a lot of feedback requests from our customers and the main thing they tell us is that they feel like we’re an extension of their own team. Going back to our core values which is about our transparency and lifting the veil on marketing and adding a tangible return on investment for customers.

Our location has helped massively because of the infrastructure and the potential that Leicester has given us.

What do you see the future of the region to be and how will it impact the plans for your business growth?

In an extremely technology-driven generation, there’s a higher demand for businesses to use technology and keep up with the digital age. This is why it’s important for the team at Digital Ethos to keep up with the industry and the latest and innovative technologies that have revolutionised the way we work.

Another thing we’d really like to get involved with next is to help the local economy and give back to the community.

What would you say to entrepreneurs in the region who are looking to take the big leap into setting up their first company?

If you’re looking to take your first step, I would say the two greatest things you could do include networking with local businesses and attending lots of local events. Meeting new people is great for brand awareness and word of mouth.

If you have a customer that asks for your services, but you’re not sure if you can fulfil their requests, it’s best to go for it and try your best! It’s better to ask for forgiveness than for permission.

Most importantly, you need to love what you do and learn as much as you can.

Other speakers at the Leicester Business Festival

Among the speakers were APB Property Consultants Partner, James Phillips MRICS; Chair of Leicester Business Festival Steering Group, Scott Charlish; Director of Business Engagement of De Montfort University, Helen Donnellan; Director of Fruity Beauties, Alicia Porter; Managing Director of Associate Events, Alister de Ternant and the Leicester City Mayor, Sir Peter Soulsby.

How can Digital Ethos help you?

At Digital Ethos we understand that we are the first generation to live in a truly digital age. It’s a great time to be alive – creating and sharing incredible things has never been easier.

If you’re interested in how your business could benefit from expert social media marketing to boost your social media presence, or have any further enquiries, please do get in touch.

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