The Dental Industry is Changing

As the Digital world evolves, the way in which clients are looking for a new dental practice has changed dramatically. In times gone by; word of mouth referrals and local advertising were the key to driving new business to a practice.

Now, however, the trend has shifted to online search. Your clients are using the web to search for everything, from restaurant recommendations to garden sheds, the simple fact is that if you lack an online presence, potential new clients will struggle to find you.

What does this mean for our Dental Practise?

Most dental practises have caught up to the realisation that having an online presence in the form of a website is necessary. However, few are yet to grasp the concept that their website is impotent without a strategic marketing campaign to drive traffic through their site. We regularly use the simile of “It’s like buying a new Ferrari and leaving it in the Garage!”

Your website is unlikely to provide you a return on revenue unless it’s viewable to people whom are looking for your services. Furthermore, your website needs to be conductive to turning visitors in to a new client, this is defined in the digital marketing industry as CRO (Conversion Rate Optimisation).
These are just a few considerations that should be taken in to account when deciding how best to further your fortunes in the Digital Landscape.

Website
Design

A clean, aesthetically beautiful website can appear as a direct reflection of the quality of work you provide to your clients at your Dental Practise. It’s important that your website is built in a way that can accurately portray you as a company. Think of it like your online shop front, it’s inevitable there will be a direct correlation between the look & feel of your website against the impression perspective clients have of your business.

Digital
Branding

Similar to your Website, your brand is an aesthetic representation of who you are as a practice. Especially in the Digital Age, it’s vital that your branding is clean, efficient and engaging. Santander bank as an example has just spent millions of pounds updating their logo to be more appropriate for digital platforms. Now, we’re not suggesting you set aside such a budget! But it goes to show how even the largest companies understand the importance of having branding that is appropriate for the Digital Age.

Search Engine Optimisation (SEO)

Search Engine Optimisation, otherwise known as SEO, is the most effective and efficient way to drive new visitors to your website.

The practice of SEO allows you to climb the organic Google rankings and appear where your future customers are looking for you.

Pay Per Click
Advertising (PPC)

PPC allows you to instantly pay to appear at the top of the Google rankings in the paid ads section. It’s a great way to drive instant traffic to your website and deliver an immediate return on investment.

Conversion Rate Optimisation

Whilst having fresh traffic being driven to your site is a great thing, it’s all in vein unless that traffic drives you new clients. CRO is the practice whereby we make changes to your website that enhances the user experience and turns visitors in to customers.

Social Media
Management

Social Media can be a fantastic, cost-effective channel in which to drive new clients and manage the relationship with your existing client base.