DIGITAL
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DIGITAL
MARKETING
FOR DENTISTS
Atttracting ‘new patients’ just isnt enough. Our Digital Marketing Campaigns for Dentists attract the ‘right patients’ to get your dental practice those high-paying cases.
GET IN TOUCH
Call us for a friendly chat or fill in the form below.
Why Dentists Need SEO
Do you want to rank no.1 for the search term “best dental clinic”?
We understand that each dental clinic and practice is different. We dive head first into your business, creating a custom analysis of you practice goals so we can drive the targeted traffic you are looking for.
As the digital world evolves, the way in which clients are looks for new dental practice has changed dramatically. Word of mouth referrals and local advertising used to be key to driving new business.
Now, however, the trend has shifted to online and voice search, term like “dentist near me” and “what is the best dental clinic” are used often. Your potential customers are using the web and other smart devices to search for everything at their fingertips. The simple fact is that, if you lack online presence, potential new dental clients will struggle to find you.
How Potential Dental Customers Are Searching The Web
Your website needs to gran the attention of each user in their different stage of search, helping to convert them into a new client no matter what they are searching for. This can be defined in the digital marketing industry as CRO (Conversion Rate Optimisation).
Potential dental patients browsing the web will fall into one of the following categories based on their search intentions.
- Research / Diagnosing…
Users may be looking for a specific pain point or frustration they are dealing with like bad breath, bleeding gums, loose teeth, cracked tooth, grinding teeth and so on. - Solution searching…
Users think they know what they problem is and are looking for a solution that makes sense. A search like this might be “implant supported dentures vs dental implants”. - Purchase intention…
Users that are shopping are usually typing in very specific treatments, often related to price, cost, affordability and availability. - Repeat purchase…
These users will oftentimes type in very clinical terminology because they have been specifically treated by another clinic.
Statistics for Our Dental Digital Marketing Campaign Results
How Can Digital Ethos Help?
Website
Design
A clean, aesthetically beautiful website can appear as a direct reflection of the quality of work you provide to your clients at your Dental Practise. It’s important that your website is built in a way that can accurately portray you as a company. Think of it like your online shop front, it’s inevitable there will be a direct correlation between the look & feel of your website against the impression perspective clients have of your business.
Digital
Branding
Similar to your Website, your brand is an aesthetic representation of who you are as a practice. Especially in the Digital Age, it’s vital that your branding is clean, efficient and engaging. Santander bank as an example has just spent millions of pounds updating their logo to be more appropriate for digital platforms. Now, we’re not suggesting you set aside such a budget! But it goes to show how even the largest companies understand the importance of having branding that is appropriate for the Digital Age.
Search Engine Optimisation (SEO)
Search Engine Optimisation, otherwise known as SEO, is the most effective and efficient way to drive new visitors to your website.
The practice of SEO allows you to climb the organic Google rankings and appear where your future customers are looking for you.
Pay Per Click
Advertising (PPC)
PPC allows you to instantly pay to appear at the top of the Google rankings in the paid ads section. It’s a great way to drive instant traffic to your website and deliver an immediate return on investment.
Conversion Rate Optimisation
Whilst having fresh traffic being driven to your site is a great thing, it’s all in vein unless that traffic drives you new clients. CRO is the practice whereby we make changes to your website that enhances the user experience and turns visitors in to customers.
Social Media
Management
Social Media can be a fantastic, cost-effective channel in which to drive new clients and manage the relationship with your existing client base.
Case Study
WHAT WE DID
SEO | SOCIAL MEDIA
THE BRIEF
Hermes Dental Clinic, a successful Dental Clinic in London, first approached Digital Ethos for digital marketing support as the business had seen a dramatic drop in enquiries. With fierce competition in central London, Hermes Dental Clinic were keen to re—gain their brand exposure and get the phone ringing again.
OUR APPROACH
Digital Ethos carried out a full analysis of the business and website audit, consulting on how to best gain brand exposure. The dedicated Digital Marketing Consultants created an in-depth resource file that advised on best practice changes, to both on-site and off-site search engine optimisation strategies.
It is important for Hermes Dental Clinic to be visible locally, so optimising their Google My Business was one of the first tasks. This consisted of adding services, correct opening times, images, videos and organic posts.
Due to a lack of technical optimisation, the website needed some urgent TLC. Our technical team amended the custom coded website, inputting new metadata into the top performing pages.
In order to promote the brand ethos and gain brand recognition, our digital marketing team advised Hermes Dental Clinic to begin a social media campaign. With regular posts and audience interaction, the social media campaign, although extremely niche, is performing amazingly.
THE RESULTS
We continue to work with Hermes Dental Clinic to make amendments to the on-site content to further embed their keywords throughout the body of the website. Having made some technical changes to their website, the health of the overall site has increased by 15% in the first 4 weeks.
Local SEO is important for Hermes Dental Clinic to get the phone ringing. There has been a 28% increase in interactions on his Google My Business map pac and over 16% increase in organic traffic to the website.
The social media campaign continues to run, with three posts a week across Instagram, Twitter and Facebook. Engagement is rapidly increasing, with 145 new organic followers in three weeks, and 132% increase in interactions as the campaign continues.
What People Say
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
Ty Riley
11:07 29 Mar 19
I was really struggling against some of the local competition in Leicester and I needed to know why this was happening. Digital Ethos helped me understand that if you can't be seen, you can't sell! They helped my website become visible to the people who mattered to me
Harvey Taylor
04:25 21 Mar 19
After launching my new business, I was concerned about building a site and gaining some online authority. After speaking with Digital Ethos they helped create the perfect website for me and have continued to promote it. They have helped me really get on the map.
Adam Simpson
04:51 19 Mar 19
Working with other SEO agencies in the past, I was cautious about finding a new agency. However, after meeting Digital Ethos I felt much more comfortable. They had a real personal touch and kept in touch with me regularly. I quickly started to see some results!
Leo Watson
13:35 08 Mar 19
After talking with Digital Ethos, their passion and enthusiasm for the industry was clear. They created a really innovative campaign to help me gain more visibility on Google. Over the months they maintained a great communicational standard and helped me understand the results. After a few months, I started to see my website on the first page and got more and more enquiries!
George Vincent
12:21 07 Mar 19
Digital Ethos have a great and transparent approach. I knew exactly what was being done and what was possible. Very different to some other agencies out there.
Zak Hammond
13:01 05 Mar 19
After having some bad experiences with other digital marketing agencies I was almost ready to turn my back on it. However, with Digital Ethos they really turned things around for me. Keeping me in the loop with everything going on, I really got to understand what is happening and how they helped my business to grow.
Rhys Dean
15:01 04 Mar 19
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Andrew Risbey
16:58 06 Feb 19
I have been with digital ethos for a few months as we had a sudden drop in key word rankings, I had not heard of them and they were not well known in my industry, I decided to go ahead with them as that they spent the time to visit me and understand my concerns.3 months later, and they have got my website back to an excellent position, they take full control of all online management and are transparent with the work they are doing.I would highly recommend them, they have a considerable knowledge and experience and work very hard to give you your desired result.
Parneet Sehmi
16:21 11 Jan 19
Digital Ethos has been responsible for increasing our search rankings in google. They will keep sending you reports every month. The results are great! If you are looking for an agency to work with then choose these guys. They will never lie to you and honestly approach every problem.
Daniel Rowe
17:33 31 Oct 18
I know nothing about marketing or search engines, but they patiently explained every benefit of the strategy that was prepared for me. I should probably mention that it worked! Thank you guys, it is a pleasure to work with you
Kyle Walker
19:35 21 Oct 18
It's a real joy to work with them. Very positive people.
James Burton
15:41 20 Oct 18
Great agency with really nice staff.
Lydia Wallis
06:00 18 Oct 18
Delivered everything that was promised. Good job.
Sam Noble
13:29 17 Oct 18
I would like to start by saying that after working with many agencies before I was very sceptical about digital marketing, but I decided to give it another try. I have chosen well!! They really made my ads work. Fantastic job!
Louis Rhodes
17:40 16 Oct 18
Excellent marketing company - lovely people who do a great job
Peter Robinson
18:09 15 Oct 18
We approached Digital Ethos over a year ago, after having some bad experiences with other agencies before. It was refreshing to see the energy and enthusiasm of the team. From the first call they seemed to understand our needs and show real interest in our business. And now people can finally find us on Google!
Jasmine Wall
17:47 15 Oct 18
Incredibly professional and working even at midnight to get the job done! They really helped us grow our startup into a revenue driving business.
Evan Ward
17:37 14 Oct 18
I've seen many people mention honesty in here, but it's true - these guys don't just paint a nice picture with their sales pitch. They will tell you exactly what you can and cannot expect. We used so many agencies before and this seems to be the only one we are going to stick to.
Clarke Family
14:16 14 Oct 18
“We first began working with Digital Ethos roughly two years ago following a disappointing relationship with another multi-national agency. Not only were our rankings suffering, but more importantly we had felt that our previous agency were failing in transparently communicating how they were spending the marketing budget that we were entrusting them with. Immediately, after the initial conversations we could see that Digital Ethos were a breath of fresh air. We could feel that they cared about our mission objectives and were committed to formulating an online strategy that worked in parallel with what we were aiming to achieve. On our first website, we went from 0 rankings (positions 1-3) on Google to a place that we now have over 100 across the 5 websites. The results off the back of this were fairly immediate and we started to see a significant increase in enquiries & applications. The return on investment has been clear to see, and most importantly we know exactly where our marketing budget is being spent across our multiple campaigns. The strong working relationship with now share with Digital Ethos has allowed us to keep up with our ambitious growth plans and it’s a relationship we’re looking forward to sharing with them in the future. I would highly recommend them to anyone looking to strengthen their local SEO campaign and dominate the rankings in your area.”BILL ZUCKERMAN – CEO – THE LONDON PRESCHOOL
Bill Zuckerman
22:56 17 Apr 18
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Wajeeha Husain
09:59 04 Oct 17
Fantastic experience. found them to be incredibly patient and considerate of what we needed for the project. Really looking forward to working with them again.
Tania Jacobs
10:48 02 Aug 17
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
Zoe Vidigal
09:14 14 Jul 17
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
Alex Simmonds
12:56 22 Jun 17
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change 🙂
Rachel Marques
12:32 22 Jun 17
Leicester (Head Office)
Unit 17, Stoughton Grange, Gartree Rd, Oadby, Leicester, LE2 2FB
Leicester (Sales Office)
Peppercorn House, 5 Upper King St, Leicester LE1 6XF
London Office
3rd Floor, 207 Regents Street, London, W1B 3HH
Barnsley Office
Digital Media Centre, County Way, Barnsley. S70 2EQ
Bristol Office
Park House, 10 Park Street, Bristol, BS1 5HX
Birmingham Office
11 Brindley place, 2nd Floor,
Birmingham. B1 2LP
Edinburgh Office
Hudson House Business Centre, Hudson House, 8 Albany Street, Edinburgh, Scotland, EH1 3QB
Truro Office
Penstraze Business Centre, Truro,
Cornwall, TR4 8PN
Leicester Office
Unit 17, Stoughton Grange, Gartree Rd, Oadby, Leicester, LE2 2FB
London Office
Kemp House, 152 City Road, London, EC1V 2NX
London Office
3rd Floor, 207 Regents Street, London, W1B 3HH
Barnsley Office
Digital Media Centre, County Way, Barnsley. S70 2EQ
Bristol Office
Park House, 10 Park Street, Bristol, BS1 5HX
Birmingham Office
11 Brindley place, 2nd Floor,
Birmingham. B1 2LP
Edinburgh Office
Hudson House Business Centre, Hudson House, 8 Albany Street, Edinburgh, Scotland, EH1 3QB
Truro Office
Penstraze Business Centre, Truro,
Cornwall, TR4 8PN
