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Atttracting ‘new patients’ just isnt enough. Our Digital Marketing Campaigns for Dentists attract the ‘right patients’ to get your dental practice those high-paying cases.
GET IN TOUCH
Call us for a friendly chat or fill in the form below.
Why Dentists Need SEO
Do you want to rank no.1 for the search term “best dental clinic”?
We understand that each dental clinic and practice is different. We dive head first into your business, creating a custom analysis of you practice goals so we can drive the targeted traffic you are looking for.
As the digital world evolves, the way in which clients are looks for new dental practice has changed dramatically. Word of mouth referrals and local advertising used to be key to driving new business.
Now, however, the trend has shifted to online and voice search, term like “dentist near me” and “what is the best dental clinic” are used often. Your potential customers are using the web and other smart devices to search for everything at their fingertips. The simple fact is that, if you lack online presence, potential new dental clients will struggle to find you.
How Potential Dental Customers Are Searching The Web
Your website needs to gran the attention of each user in their different stage of search, helping to convert them into a new client no matter what they are searching for. This can be defined in the digital marketing industry as CRO (Conversion Rate Optimisation).
Potential dental patients browsing the web will fall into one of the following categories based on their search intentions.
- Research / Diagnosing…
Users may be looking for a specific pain point or frustration they are dealing with like bad breath, bleeding gums, loose teeth, cracked tooth, grinding teeth and so on.
- Solution searching…
Users think they know what they problem is and are looking for a solution that makes sense. A search like this might be “implant supported dentures vs dental implants”.
- Purchase intention…
Users that are shopping are usually typing in very specific treatments, often related to price, cost, affordability and availability.
- Repeat purchase…
These users will oftentimes type in very clinical terminology because they have been specifically treated by another clinic.
Statistics for Our Dental Digital Marketing Campaign Results
Increase in organic traffic year on year
Tailored SEO that works
for your business
Increase in goal completions
Equating to thousands of pounds worth of new patients
Over 40 page 1 ranking keywords
“Dentist London”, “Emergency Dental Clinic”, and “Same Day Implants.”
How Can Digital Ethos Help?
A clean, aesthetically beautiful website can appear as a direct reflection of the quality of work you provide to your clients at your Dental Practise. It’s important that your website is built in a way that can accurately portray you as a company. Think of it like your online shop front, it’s inevitable there will be a direct correlation between the look & feel of your website against the impression perspective clients have of your business.
Similar to your Website, your brand is an aesthetic representation of who you are as a practice. Especially in the Digital Age, it’s vital that your branding is clean, efficient and engaging. Santander bank as an example has just spent millions of pounds updating their logo to be more appropriate for digital platforms. Now, we’re not suggesting you set aside such a budget! But it goes to show how even the largest companies understand the importance of having branding that is appropriate for the Digital Age.
Search Engine Optimisation (SEO)
Search Engine Optimisation, otherwise known as SEO, is the most effective and efficient way to drive new visitors to your website.
The practice of SEO allows you to climb the organic Google rankings and appear where your future customers are looking for you.
Pay Per Click
PPC allows you to instantly pay to appear at the top of the Google rankings in the paid ads section. It’s a great way to drive instant traffic to your website and deliver an immediate return on investment.
Conversion Rate Optimisation
Whilst having fresh traffic being driven to your site is a great thing, it’s all in vein unless that traffic drives you new clients. CRO is the practice whereby we make changes to your website that enhances the user experience and turns visitors in to customers.
Social Media can be a fantastic, cost-effective channel in which to drive new clients and manage the relationship with your existing client base.
WHAT WE DID
SEO | SOCIAL MEDIA
Hermes Dental Clinic, a successful Dental Clinic in London, first approached Digital Ethos for digital marketing support as the business had seen a dramatic drop in enquiries. With fierce competition in central London, Hermes Dental Clinic were keen to re—gain their brand exposure and get the phone ringing again.
Digital Ethos carried out a full analysis of the business and website audit, consulting on how to best gain brand exposure. The dedicated Digital Marketing Consultants created an in-depth resource file that advised on best practice changes, to both on-site and off-site search engine optimisation strategies.
It is important for Hermes Dental Clinic to be visible locally, so optimising their Google My Business was one of the first tasks. This consisted of adding services, correct opening times, images, videos and organic posts.
Due to a lack of technical optimisation, the website needed some urgent TLC. Our technical team amended the custom coded website, inputting new metadata into the top performing pages.
In order to promote the brand ethos and gain brand recognition, our digital marketing team advised Hermes Dental Clinic to begin a social media campaign. With regular posts and audience interaction, the social media campaign, although extremely niche, is performing amazingly.
We continue to work with Hermes Dental Clinic to make amendments to the on-site content to further embed their keywords throughout the body of the website. Having made some technical changes to their website, the health of the overall site has increased by 15% in the first 4 weeks.
Local SEO is important for Hermes Dental Clinic to get the phone ringing. There has been a 28% increase in interactions on his Google My Business map pac and over 16% increase in organic traffic to the website.
The social media campaign continues to run, with three posts a week across Instagram, Twitter and Facebook. Engagement is rapidly increasing, with 145 new organic followers in three weeks, and 132% increase in interactions as the campaign continues.
Google My Business interactions
New organic followers
in three weeks
social media interactions