domain authority

Moz’s Domain Authority 2.0 And What It Means For You

We all know that if anything relating to Search Engine Optimisation (SEO) is consistent, it’s change. Google changes its algorithm hundreds of times per year and if Moz wants to remain accurate, their Domain Authority (DA) needs to keep up. Moz, a global leading SEO platform and DA checker tool, launched their new Domain Authority…

Hostmaker and Digital Ethos Collaboration – International SEO and Content Marketing

How Are Digital Ethos Supporting Hostmaker? Previously Hostmaker managed their online marketing in-house, but due to their rapid expansion and ongoing success, they have reached out for support externally from a digital marketing agency. Hostmaker first approached Digital Ethos to support their corporate growth on a global scale, focusing on international Search Engine Optimisation and…

Key Performance Indicators Metrics for Digital Marketing KPIs

Marketing KPIs – The Metrics That Matter For Tracking Performance

What are Key Performance Indicators (KPI’s)? KPI’s are used as indicators of success, often a quantifiable measure allowing you to track the progress of long and short-term objectives.  Managers, stakeholders, departments and organisations use KPI’s at different levels to demonstrate and measure the value of success. For example, high-level KPI’s may focus on overall business…