Hostmaker and Digital Ethos Collaboration – International SEO and Content Marketing

How Are Digital Ethos Supporting Hostmaker? Previously Hostmaker managed their online marketing in-house, but due to their rapid expansion and ongoing success, they have reached out for support externally from a digital marketing agency. Hostmaker first approached Digital Ethos to support their corporate growth on a global scale, focusing on international Search Engine Optimisation and…

Key Performance Indicators Metrics for Digital Marketing KPIs

Marketing KPIs – The Metrics That Matter For Tracking Performance

What are Key Performance Indicators (KPI’s)? KPI’s are used as indicators of success, often a quantifiable measure allowing you to track the progress of long and short-term objectives.  Managers, stakeholders, departments and organisations use KPI’s at different levels to demonstrate and measure the value of success. For example, high-level KPI’s may focus on overall business…