What is a featured snippet on Google? A featured snippet is Google’s attempt of instantly answering a user’s search query by presenting a summary answer in the search engine results page (SERP). This is usually displayed at the top of Googles search results. This displays below the PPC adverts and above the organic results. This…
If you want to drive additional revenue this Christmas with your ecommerce website, you should already be investigating your digital marketing campaign. But don’t worry if you are new to this – its never too late to start your digital marketing campaign. Christmas is one of the busiest times of the year for many businesses…
There are many different types of PPC packages available to B2B and B2C brands and it can be a complex task to make sure you’ve picked the right service provider. How can you be sure your digital agency is giving you the best PPC package? Read some of our top tips below: 10 Top…
There are a wide range of digital agencies In Bristol, and around the U.K, with digital marketing a growing and emerging industry. Likewise, digital marketing itself is becoming a key battleground for any business, this article will seek to outline both the importance of hiring a high-quality digital agency and how to find the best…
How Are Digital Ethos Supporting Hostmaker? Previously Hostmaker managed their online marketing in-house, but due to their rapid expansion and ongoing success, they have reached out for support externally from a digital marketing agency. Hostmaker first approached Digital Ethos to support their corporate growth on a global scale, focusing on international Search Engine Optimisation and…
There are so many incredible examples of creative brand identity and logo designs, but why is it more important than ever in 2018? Brand Identity and Logo Design Branding is a comprehensive subject that should not be considered lightly. Branding helps create a perceived emotional image, shaping your audience’s perceptions and feelings towards the…
What are Key Performance Indicators (KPI’s)? KPI’s are used as indicators of success, often a quantifiable measure allowing you to track the progress of long and short-term objectives. Managers, stakeholders, departments and organisations use KPI’s at different levels to demonstrate and measure the value of success. For example, high-level KPI’s may focus on overall business…
Creating an HTML email from scratch can be a challenging, tedious and difficult task and, as a result, the majority of developers do not enjoy building emails. This is mainly because developers have to get to grips with a complex coding systems that can be difficult to master and extremely time consuming. We’ve created a…
Increasing links to your website is not just a case of random link dropping. The needs and demands of link acquisition campaigns has changed and it’s not just about SEO but also PR. You need to ensure link building is relevant or else it becomes obvious it is just a plea for driving traffic. It…
The digital world has paved the way for a whole host of opportunities when it comes to optimising engagement, sales, and conversions. In recent years, advertising on social media platforms has taken over the social sphere, allowing businesses of all shapes and sizes to maximise exposure and connect with a worldwide audience. In fact, online…
