We all know that if anything relating to Search Engine Optimisation (SEO) is consistent, it’s change. Google changes its algorithm hundreds of times per year and if Moz wants to remain accurate, their Domain Authority (DA) needs to keep up. Moz, a global leading SEO platform and DA checker tool, launched their new Domain Authority…
What is International SEO? International SEO (Search Engine Optimisation) is the process and strategy of ranking your website on Google in different languages and in different locations across the world. Google has different versions of its search engine for different languages and for each specific country. This means translating content and understanding the user journey…
What is a featured snippet on Google? A featured snippet is Google’s attempt of instantly answering a user’s search query by presenting a summary answer in the search engine results page (SERP). This is usually displayed at the top of Googles search results. This displays below the PPC adverts and above the organic results. This…
If you want to drive additional revenue this Christmas with your ecommerce website, you should already be investigating your digital marketing campaign. But don’t worry if you are new to this – its never too late to start your digital marketing campaign. Christmas is one of the busiest times of the year for many businesses…
There are many different types of PPC packages available to B2B and B2C brands and it can be a complex task to make sure you’ve picked the right service provider. How can you be sure your digital agency is giving you the best PPC package? Read some of our top tips below: 10 Top…
There are a wide range of digital agencies In Bristol, and around the U.K, with digital marketing a growing and emerging industry. Likewise, digital marketing itself is becoming a key battleground for any business, this article will seek to outline both the importance of hiring a high-quality digital agency and how to find the best…
Did you know Google changes its search algorithm around 500-600 times a year? If you’re a digital marketer, then you probably did. Some changes can just be minor tweaks, but others can really keep you awake at night and seriously shake up the SERPs. The Google E-A-T algorithm update is a prime example of how…
How Are Digital Ethos Supporting Hostmaker? Previously Hostmaker managed their online marketing in-house, but due to their rapid expansion and ongoing success, they have reached out for support externally from a digital marketing agency. Hostmaker first approached Digital Ethos to support their corporate growth on a global scale, focusing on international Search Engine Optimisation and…
There are so many incredible examples of creative brand identity and logo designs, but why is it more important than ever in 2018? Brand Identity and Logo Design Branding is a comprehensive subject that should not be considered lightly. Branding helps create a perceived emotional image, shaping your audience’s perceptions and feelings towards the…
What are Key Performance Indicators (KPI’s)? KPI’s are used as indicators of success, often a quantifiable measure allowing you to track the progress of long and short-term objectives. Managers, stakeholders, departments and organisations use KPI’s at different levels to demonstrate and measure the value of success. For example, high-level KPI’s may focus on overall business…
