Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.

What are the main reasons PPC campaigns can fail?

As technology continues to advance at an unprecedented rate, more businesses than ever before are recognising the many benefits that come hand in hand with launching highly targeted PPC advertising campaigns.   And, with the ability to connect and engage with mass audiences in all corners of the globe, it’s no surprise that many social…

Understanding Google Search

Google Search – What’s to understand? We’re all familiar with Google and the vast majority of us will probably use the search facility each and every day. But, how many of us actually understand Google Search and how it works? For the majority of Google users, this isn’t important. However, if you’re trying to make…