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How Has The Care Home Industry Changed In The Digital World?
For right or for wrong, gone are the days where people would simply place their elderly relatives in the care of the nearest home, or to one that has been recommended to them by someone they know. Families now have the internet at their fingertips, which has provided them with a wealth of resource to research the best care home to look after their relative.
For this reason, care homes who have competition within their local area have had to get creative to ensure their beds are filled to maximum capacity. With no guarantee of a steady influx of new residents, care homes have had to start thinking about their inbound pipeline to keep their business afloat.
What Does This Mean For My Care Home Business?
Well it’s certainly not all doom and gloom. The care-home industry is not on the decline in regard to the amounts of patients requiring their care. It’s now less common for people to take their elderly relatives into their home as it’s not now part of our moral fabrication. The key to driving a successful care home business is making sure you’re appearing where relatives are searching for your services.
The “where” exactly, is moving more and more to the online world, and having an online presence has become an absolute necessity. This doesn’t just mean having a static website, but using your website as a tool to drive new customers, and this is where we can help.
How Can Digital Ethos Help?
It all starts with an aesthetically pleasing, easy to navigate website that proudly reflects the quality of care you provide at your care home. We can design you a website that represents your high standards.
Search Engine Optimisation (SEO)
Having a website is all well and good, however it will only prove to be a return on investment if people see it. We can help you climb to the top of the Google rankings to ensure you’re seen by the people looking for your services.
Pay Per Click
PPC can be an excellent way to see an instant return on investment from Google advertising. With the high average order value in the industry, it might only take one patient to cover your PPC budget for the year!
Establishing trust with potential customers whom you’ve never met before is vitally important. A clean, modern brand can be a great way to do this and is vitally important to any digital marketing campaign.
We can ensure you’re the first care home that people remember when the time comes by using our contacts in digital media to share your story and ensure your business reverberates around the web.