Establish Your Brand as a Leader

Brand reputation management can be thought of quite literally as managing your brand’s reputation. To go into more detail, this means establishing your company as a leading resource for the product or service you specialise in. brand reputation management has become a bigger priority for companies, especially when online conversations about your brand take place on a 24/7 basis. Keeping on top of reviews and those conversations, negative and positive, is essential for success in the digital age.

On social media, online forums, blogs, news sites, search engines and other Internet sources, it’s important for your brand to be prominent and positioned as a knowledgeable, industry-leading resource and solution for your customers. Taking control of your brand’s reputation allows you to define it to the world. Presenting you and your brand’s reputation as successful and knowledgable and essential will make you essential to your customers.

Our Approach to Your Brand’s Image

We at Digital Ethos ensure that your brand is positively received online. Whenever you do something notable or great, we’ll get it out there for everyone to see. If you receive some unwarranted negative press, we’re on that too. We keep your brand’s name out of places you don’t want it to be. A positive brand reputation builds loyalty and increases customer confidence in your brand and product, ultimately driving sales and bottom-line growth.

Negative content can come in a range of forms and we have seen it all. This can come in the form of a bad press, negative Yahoo Answer, negative image or hateful forum post. Individuals may also be personally targeted with malicious blogs dedicated to them as well as negative YouTube videos and comments on social media. We have your back on all these problems and will help you every step of the way. We ensure that your digital reputation is as nothing but positive.

Responding to Reviews

Actively requesting customer feedback and reviews is all part of good customer service. Responding to every review & comment left, whether positive or negative is important. Our team works alongside you to stay on top of all the channels that these can come through.

Content Marketing

We get ahead of everyone and promote you in the light you wish to be shown in. Content marketing is the perfect way to dictate to the public how you want to be seen. We craft bespoke positive content to make sure that people not only understand you but understand why you’re great. Our content writing is collaborative and will take into account all your needs.

Social Media Management

Social media reputation management involves monitoring all social media content regarding your brand to protect your reputation. For example, if a user creates a positive post about you on a social platform, taking a couple of seconds to reply and thank them for their kind words can go a long way.

Optimising your SEO

Being on top of the search results is key to controlling your reputation. You want to be associated with terms appropriate to you, so we make sure whenever someone is searching that, you show up. Whether that be local, national or international SEO, we are experts on getting you seen. 

Negotiating Negative Review Removal

Negative comments are a part of life. In fact, having 100% of your reviews as glowing testimonials can look suspicious. However, sometimes reviews and comments cross a line. Here we can negotiate with either the platform owner or the reviewer themselves to have these comments removed or edited

Digital Public Relations

We’ll connect you and your brand with the right media, journalists, bloggers and online influencers to generate interest and excitement for your brand. Our digital PR service makes sure the world knows what you want it to know about you.