Audience first and how it works in Paid Media

1 min read

Avatar Sophie Rizan

23rd April, 2018

Digital Agency,Online marketing

The digital world has paved the way for a whole host of opportunities when it comes to optimising engagement, sales, and conversions.

In recent years, advertising on social media platforms has taken over the social sphere, allowing businesses of all shapes and sizes to maximise exposure and connect with a worldwide audience.

In fact, online advertising is now recognised as one of the most powerful ways to connect with your target market and increase conversions.

And, in response to a growing demand for new and improved social advertising opportunities and tactics, an Audience-first marketing model has become the latest trend to offer a more personalised and intelligent approach to audience engagement through paid advertising. 

But what is Audience First?

Audience first allows businesses to meet the needs and demands of their target market by implementing an effective audience first model that optimises engagement and click through.

To do this effectively, you will need a deeper and broader understanding of your target in terms of who they are, how they were and what they want. It also pays to understand why they want to click through.

Once you have this data, you will instantly have more in-depth understanding of your target market, so that you can create conversions and really put an audience first approach to the test.

Can paid media be Audience First?

Yes, everything that you do can be audience first. This is because there has been an increasing amount of research that has proven that it certainly pays to tap into the mind-set of your target market online.

This is because when it comes to paid searches, an audience-first approach can be an invaluable tool that businesses of all shapes and sizes can embrace. After all, did you know that 20% of all Google traffic is audience addressable? So, if you know who is searching and what they are searching for, you will be able to tailor your paid advertising results accordingly. This means you will also stand a better chance of reaching the right audience, at the right time.

Targeting a very specific demographic, will also allow you to provide a more personalised experience when it comes too engaging with your customers.

This means you can include content in your ad that is engaging, relatable and authentic, as with this approach, it’s highly likely that your audience will want to engage with your ad, rather than it getting lost in a sea of other campaigns.

After all, it’s well worth remembering that a wrongly placed or badly worded is never going to convert your target consumer. Instead, it will have the opposite affect.

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