What is Amazon SEO?

SEO for the Amazon marketplace is similar to SEO for the major search platforms such as Google. It is the process of optimising content so that it ranks higher in the Search Engine Ranking Positions (SERPs). With that being said, Google and Amazon use different algorithms to rank content/products, so the skills of ranking on one platform are completely different to ranking on the other.

Amazon specifically, ranks in accordance to “Performance” and Relevance. “Performance” relates to how strong the sales history is for your product on the Amazon platform, the more sales your product has, the higher you are likely to rank. In relation to “Relevance”, this is determined by how well your keyword selection and your content matches what the Amazon user is searching for.

What Are The Benefits Of Running An Amazon SEO Campaign?

Increase Visibility & Conversions – We’ve helped a host of customers over the years, including big brands, to leverage Amazon for its customer base by assisting them to gain visibility and increase conversions on the Amazon marketplace. Not only do we place your products in the best possible positions, we help your business drive sales by using our experience and know how to increase conversions and drive sales.

Listing Optimization

We conduct the technical optimisation required on each of your product listings to ensure you’re being seen by the customer based on Amazon’s platform.

Keyword Strategy

We handle all the necessary research to understand what keywords and phrases your customers are using to find your products and those similar.

Meta Information

We look at the meta data behind your products to ensure they contain the required information is there according to Amazon’s algorithm.

Product Reviews

To assist with your performance rankings on the platform, we help you produce a product strategy that will facilitate your Amazon rankings.

Conversion Optimisation

Having more users view your products is one thing, but it’s all in vein unless they purchase your product. We help turn visitors into conversions.

Content Optimisation

We help improve the on-page content for each of your products to drive rankings visibility and increase your conversion rates.