Content Marketing Consultant .

Working closely with our Head of Content & Creative, you’ll support our growing creative content team, leading on client strategies and supporting more junior members of staff with their development.

Responsibilities

• Creating our client’s tone of voice through content
• Formulate and implement a comprehensive content strategy that aligns with the brand vision and business goals
• Maintain consistency in style, quality, and tone of voice across all content while optimising it for search engine visibility and user experience
• Utilise marketing technology tools to measure and analyse content performance, extracting valuable insights to refine and enhance our strategies
• Utilise data-driven insights to shape the content marketing strategy, identifying relevant themes and topics that resonate with our target audience
• Establish best practices for content creation, distribution, maintenance, and repurposing, maximising the impact of our efforts
• Stay abreast of industry trends and content marketing best practices, bringing fresh ideas and innovative approaches to the team
• Edit and proofread content to uphold the highest editorial standards, ensuring clarity, accuracy, and consistency

What we’ll expect from you

• Demonstrated success in producing impactful content that drives engagement and supports business objectives
• Proficiency in writing, editing, and proofreading, with exceptional attention to detail
• Experience working with various content formats, including video, podcasts, webinars, infographics, and written content
• Sound knowledge of social media best practices and the ability to bring content ideas to life across different social channels
• Data-driven mindset, utilising analytics to measure content effectiveness while maintaining creativity
• Familiarity with SEO best practices and the skill to incorporate them into content strategies
• Minimum 3 years experience within a similar role
• Bachelor’s degree in Journalism, Communications, Marketing, or a related field

What you can expect from us

• Hybrid working in our Leicester office 3 days a week
• Yearly bonus scheme
• Day off on your birthday
• Office dog
• Performance reviews on a regular basis
• Social events paid for by the company
• Professional therapy support, paid for by the company