5 Web Design Mistakes That Small Businesses Make

3 min read

Avatar Luke Tobin

18th November, 2016

Business advice,Digital Agency,Web Design

Avoid these 5 web Design Mistakes in 2016 & Beyond

There’s no denying that technology is advancing at an unprecedented rate, right? After all, almost every one of us now communicates, shops, and carries out all manner of every day tasks online.

With this in mind, it really is more important than ever before that every business recognises the importance of cementing an online presence if they stand any chance of connecting and engaging with new, potential, and existing customers.

And for small businesses, investing in a website is a vital marketing tool for promotion, sales, and awareness. So it’s important that your website reflects your brand identity, ethos, and philosophy. Your target market should know what you do and who you are as a business in an instant and there should be no ambiguity when it comes to your product or service.

With this in mind, it’s important that you get the design of your website just right, as failure to do so can result in loss or profits, traffic and ultimately revenue.

We’ve created a helpful guide outlining 5 common design mistakes that many small businesses make without even realising. Digital Ethos are known for offering the best web design Leicester has to offer.

Over powering design that is fussy and unclear

When it comes to designing your website, it’s important that it is easy-to-navigate, responsive and engaging.

It’s important that your website drives and retains traffic. So make sure that it is not too flashy or busy as this can instantly deter users from engaging with your site. Over populated websites that are confusing and unclear also don’t look great on mobile devices or tablets.

And remember, if your customers cannot figure out how to use your site in the first 3 seconds, it’s highly likely that they will disengage and look elsewhere.

No call to action

All successful websites feature a clear call to action. After all, if your customers do decide to invest in your product or service, a clear call to action will tell them what they need to do next.

So whether you want them to buy your service or product, sign up to your businesses’ monthly newsletter or even contact you directly, it’s vital that your website is able to successfully direct your customers to do what you want them to do.

So many small businesses forget to incorporate a call to action on their site.

Out of date content

If your website is populated with out of date content, it’s not going to do you any favours when it comes to your reputation.

This is because keeping your website updated with fresh and engaging SEO enriched content not only helps to optimise your Google ranking, but it also shows that you’re a business that can communicate effectively with your target market.

So many small businesses fail to recognise the significance of keeping their website updated with fresh content, resulting in lack of sales, engagement and traffic.

Poorly designed website content

So many small businesses choose the DIY route when it comes to designing their website, resulting in poor performance and engagement.

Your website is one of your core and most powerful marketing tools, allowing you to connect and engage with customers, in all corners of the world 24 hours a day, 7 days a week. Therefore, it’s vital that you recognise the importance of investing in a professional website designer.

Whether you are looking for a web designer in Harborough, Hinckley, Melton, Blaby, Melton or Charnwood, investing in a professional website designer in Leicester will ensure that your website performs to optimum standard.

Digital Ethos is a leading, performance-focused web design agency in Leicester. For further information about our digital services, please do not hesitate to contact us. Our friendly and helpful team is always on hand to answer any of your questions.

Don’t try and target everyone

Depending on the service or product you offer, you should understand your target audience and how to engage with them.

So rather than trying to accommodate every type of visitor, pin point your most frequent users and concentrate on creating the best user experience for them.

Remember, before you begin your search for a Leicester-based digital agency, make sure you do know what you want to achieve from the design of your website.

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