There’s no denying that the digital world is growing at an unprecedented rate. With this in mind, it’s more important than ever before that companies of all shapes and sizes grow their business on line.
This begins with ensuring that you establish a strong online presence. There are a whole host of social media platforms that will allow you to connect and engage with mass audiences, in all corners of the world, 24 hours a day, 7 days a week.
This will allow you to connect with the right people, raise awareness of your brand, inspire action, and increase sales. More people than ever before are using social media to reach out to new, existing, and potential audiences, so if you stand any chance of gaining a credible online voice, it’s important that you embrace these powerful channels of communication.
Of course, when you’re busy running your business, it can sometimes be difficult to keep your social media channels updated with engaging contact that will inspire engagement and interaction. A lot of businesses also struggle to update their social media platforms with highly targeted content that achieves optimum results.
But this is where a professional social media management agency comes in…
There are thousands of social media management agencies out there, and choosing the right one for your business needs can be a minefield. After all, if you choose the wrong company, this could have a huge impact on the success of your social media campaign.
If you’re struggling to choose a social media agency – you’re in the right place. We’ve created a helpful guide outlining 5 things you should consider when choosing a social media management agency in Leicester.
It’s very easy for an agency to tell you how good they are but do they have a proven track record?
If an agency is good at what they do, they will be more than happy to share case studies of recent projects they have worked on. With this in mind, you should always ask to see links to social media campaigns that the agency is currently managing for their clients. This will give you an idea of the results they are able to achieve and whether or not the results achieved align with your individual business goals! If they have a website, check if they have listed testimonials on there too!
Has the agency made an effort to understand your business goals and objectives?
If an agency is committed to helping you to grow a strong social media presence, they will make an effort to understand your business goals and objectives from the offset.
This is important as it will allow the agency to create a tailor-made strategy based on your business targets, especially when it comes to expanding your reach online.
How will they measure the success of the social media campaign?
Once you hire a social media management agency to update and manage your social media accounts, it’s important that you are both on the same page when it comes to setting out tangible performance indicators.
This will allow you both to measure the success of the campaign and evaluate different aspects of the campaign. So when you make initial contact with an agency, ask them how they plan to measure the success of the social media program they initiate.
Examples of success metrics include social media reach, social media engagement, social media growth, lead generation and website traffic. The social media agency should always have a clearly defined plan.
Do they have experience working on social media campaigns in your industry?
This is an important question to ask as they if the company has experience leading social media campaigns in your sector, the more likely they are to achieve the results you want. After all, it’s important that the agency understands your target audience and market.
Ask the agency if they outsource their work?
It’s understandable that you will want to know who is managing your brand and monitoring your social media platforms, right?
With this in mind, before you commit to a certain agency, check whether or not they will manage your account in-house or whether they will outsource the work. If they are outsourcing the project, you should steer on the side of caution, as an agency that becomes the ‘middle man’ can quickly run into problems.