4 Ways To Accelerate Growth With Effective Digital Marketing
5 min read
As technology continues to advance at an unprecedented rate, more business than ever before are recognising the advantages of investing in digital marketing in order to accelerate growth opportunities in the digital world.
And, this is particularly the case for start-up businesses looking to extend their reach, connect and engage with new audiences, and generate awareness on a wider scale.
Providing the perfect opportunity to communicate with your target consumers, in all corners of the world, 7 days a week, 24 hours a day, it’s no surprise that digital marketing is now recognised as one of the most effective and powerful communication tools.
If you’re a start-up business and you’re looking to enhance your digital marketing campaign, we’ve created a helpful guide outlining 4 different ways to accelerate the growth of your brand by implementing a digital marketing strategy that meets your core business objectives.
Optimise your landing page
In today’s ever-evolving digital world, it’s vital that you recognise the relevance and importance of investing in a website.
If you don’t, it’s highly likely that you will be left behind, as more people than ever before are shopping, communicating and engaging online. But, it’s simply not enough just to have an online presence.
In an overcrowded digital world, it’s equally important that you optimise your landing pages in order to give you the best possible chance of being seen. A landing page that has been optimised will not only optimise traffic and conversion rates but will also help to increase sales.
This can be achieved by implementing a number of key digital marketing strategies that have been designed to remove distractions, capture user emails and deliver clear and concise messages in the most effective manner.
So when it comes to the design of your landing page, make sure there is an option to capture your customers email address as this will allow you to instantly convert your visitors into a potential leads. Many start-up businesses offer visitors an incentive to reveal their email address. And remember, visitors to your site will already be interested in investing in your product or service, so this strategy is a great way of capturing highly targeted leads.
Create an easy to navigate website
The key to retaining visitors to your website is to create a user friendly landing page that has the ability to instantly capture the attention of your target market.
Populating your website with too many ads and too much information can be extremely off-putting to visitors, and can actually deter them from investing in your product or service.
Instead, you should opt for a site that is clear, concise and easy to navigate. But that’s not all, you should also include clear call to actions that inspire visitors to invest in your product or service.
It’s equally important that visitors understand exactly what product or service you are offering from the second they visit your website. So make sure the quality of the writing and visual images populating your website are up to scratch. And, as a general rule of thumb, you should adopt the approach that less is more!
The content you use to populate your website should also be relatable and inspire action. This is a key component in any digital marketing strategy and you should take the time to understand how your target market prefer to consume information, as well at the platform this use the most.
Tone of voice is also important and this should reflect your brand identity, ethos and philosophy. If it doesn’t, it is highly likely that your target market will disengage with your brand.
Getting your strategy right is key to every digital marketing campaign
There are a whole host of effective digital marketing tactics that are perfect for complementing and enhancing a wide range of targeted digital strategies.
Allowing you to target and engage with your ideal customer profile, online behavioural advertising and influencer marketing are two of the most effective online marketing tactics.
Online behavioural advertising is a popular marketing method that involves collecting relevant date over a period of time. The data is then used to deliver targeted advertising campaigns that have been carefully selected to appeal to the specific preferences and interests of the type of customer visiting your website. You can also implement this marketing tactic on social media platforms such as Facebook, in order to maximise impact and engagement.
Of course, although implementing an effective SEO strategy is imperative, opting for a Pay-Per-Click strategy is even more important when it comes to utilising the power of digital advertising.
Then there’s Influencer Marketing. This tactic targets the node rather than the individual and is often used to reach your target market through Customer Relationship Management and paid advertising.
Stay in tune with digital trends
The digital world is constantly evolving and growing. With this in mind, if you stand any chance of standing out from your competition and growing your business at a rapid pace, it’s vital that you keep up to date with the latest digital trends.
This will not only prove instrumental when it comes to implementing an effective digital marketing strategy, but it will ensure that you are utilising every strategy and platform available.
At the moment, there are a whole host of relevant digital channels that have proved fundamental in the success of many start up businesses. And, don’t be afraid to try new and exciting strategies as part of your in integrated digital campaign!
For example, video content has continued to prove influential when it comes to adding a new dimension to many digital marketing campaigns, especially when it comes to connecting and engaging with consumers of all ages.
In fact, according the recent statistics published in the media, over 8 billion videos are viewed on social media platforms such as Facebook every single day. And with industry professionals predicting that high impact video content will account for 80% of Internet by 2019, now is the perfect time to invest in video.
And, there are lots of ways that you can make video content work for your brand, especially when it comes to delivering your brand’s core messages. However, if your budget doesn’t quite stretch to video content just yet, there are other ways that you can increase engagement and maximise awareness.
You can do this by making sure your brand has a prominent presence across all social media channels. Social media offers the perfect opportunity to initiate some creative digital marketing that is sure to grab the attention of your target market.
Above all, the digital marketing arena is now more powerful than ever before, and should be a key strategy employed by every start up business when it comes to extending your reach and maximising exposure.
After all, there are no other communication tools that will allow you to remain connected with your target market, 24/7, right?
Here at Digital Ethos, we specialise in creating effective digital marketing campaigns that not only inspire action, but also achieve optimum results. If you have any questions about how we can help you to drive your start up business forward in the digital world, please do not hesitate to get in touch.
Our friendly and helpful team is always on hand to answer any of your questions and we always go that extra mile to deliver digital marketing solutions that meet your objectives and requirements.