4 Reasons to Invest in SEO

Why you should invest in Search Engine Optimisation

Are you looking for SEO in Leicester? Step this way! We’ve compiled the top reasons to invest in professional SEO services for your business.

Search Engine Optimisation (SEO) has been an important marketing tool since search engines first popped up on the digital horizon.

What is SEO?

SEO is all about making your website easy to find online. It’s about implementing various strategies and techniques in order to increase the amount of visitors to your site by obtaining higher ranking in popular search engines such as Google, Yahoo, and Bing.

SEO Leicester

Here at Digital Ethos, we offer SEO services in Leicester. Our team of SEO specialists will help you to embrace SEO to grow your business and increase your website’s online exposure.

We can help you with a wide range of core SEO services, including everything from content strategy, local SEO, and organic SEO, to SEO consulting, link earning, and in-depth reporting. Taking a results-driven approach, in just a matter of months, our Leicester SEO experts will produce real, tangible results.

Why should I invest in SEO services?

If you haven’t invested in an SEO campaign yet, now’s the time to get on board! Whether you aren’t convinced that SEO is effective or you don’t think you’ve got the budget, our team will help you to implement an effective, cost-effective SEO strategy that works for you.

Here are just some of the reasons why your Leicester business should invest in SEO services…

It works!

You’ve probably heard that SEO is dead. But as the saying goes, you shouldn’t believe everything you hear! SEO is far from dead – it’s just constantly changing, meaning that you need to stay on top of the relevant tools and techniques if you want to make the biggest impact.

The fact is, SEO works and there is plenty of evidence to prove it! From search traffic and referral traffic, to increased brand visibility and reputation, SEO is proven to bring a whole host of benefits. The key is employing qualified SEO professionals who understand the tools and techniques that work. Our SEO experts in Leicester will be more than happy to go over some statistics and case studies with you…just ask!

It’s here to stay

Again, despite what you might have heard, Search Engine Optimisation isn’t going away any time soon. No matter how the internet and, specifically, search engines change, SEO looks set to continue to play a key role in digital marketing. It will simply adapt as the algorithms and technology behind search engines evolve. Even as visual and video content becomes more and more prevalent, these types of searches still rely on keywords, just as traditional text-based content does. 

Internet Marketing is cost effective

In comparison to other marketing and digital marketing tactics such as pay-per-click advertising, social media marketing, and lead purchasing, SEO is relatively cost effective and typically provides a good return on investment and campaigns can be adapted to meet your budget requirements.

Over time, the ROI of SEO increases. This is because, every piece of content you create, every link you build, and every strategy you implement is permanent and will help to increase your authority and visibility over time.

Increasing importance of Search Engines

For many of us, the first thing we do before investing in a product or service is to search it online, right? In fact, studies have shown that 80 – 90% of consumers now search for reviews online before committing to making a purchase. And, with smart phones, tablets, and other connected devices becoming increasingly central in our day to day lives, this number is expected to rise. It won’t be long before almost everyone searches for products and services on the web so it’s important that you give your business the best possible chance of being found. SEO will help ensure that potential customers find your business.

Digital Ethos provides SEO services in Leicester. For further information or to discuss your requirements further, please do not hesitate to contact us.